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Your industryAny
Interface language your team needsAny
Your company sizeAny
Tools you already useAny
CRM
E-commerce
Ad platforms
Analytics
Data warehouse
Content management
Collaboration and automation
Messaging and service
How it is deployedAny
Most marketing teams choose a cloud service. Self-hosted and open source suit teams with their own engineers.
Pricing modelAny
Attestations you needAny
Where the data must be keptAny
A region covers its countries: data kept in Europe covers France.
Every discipline is a mustAny
Read before you decide
- FoundationDirect marketing 101: mail, door drops, calls and response, testedHow direct marketing reaches one named person or household and asks for a reply, how its response rates and tests work, what lists and preference services allow, and how the rules on calls changed in 2026, from the UK's TPS and the US Do Not Call Registry to France's move to prior consent.
- FoundationAdvertising 101: television, radio, print and cinemaHow paid brand advertising in the traditional media works, who does what between the creative and the media side, how it is bought and measured, what it costs, and the rules that apply before an advert goes on air.
- FoundationThe brand platform and the message house: one source for every disciplineWhat a brand platform holds (positioning, proposition, proof, voice), how to build a message house on top of it, and how one platform keeps advertising, PR, social, sales and service saying the same thing in their own words.
How these were ranked
Ranked only on how well each listing's checkable facts fit your answers. IMC Institute owns no listed product: no one pays to appear, and no one can pay to rank.
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