The directory
60 listings, platforms and the agencies, consultancies and freelancers the community lists, each described with the same attributes and measured by the same rules.
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Adobe's marketing automation product for lead management, email and campaign measurement.
Commerce-focused platform with a CDP and marketing automation (Engagement), product search (Discovery) and a headless CMS (Content).
Marketing automation software built on the HubSpot CRM: email, forms, workflows and reporting.
Salesforce's family of marketing products for email, mobile messaging, journeys and B2B automation.
Sales CRM organised around a visual deal pipeline, priced per seat.
Customer relationship management software with a free edition for three users and per-user paid editions.
Customer engagement platform combining a customer data platform, personalisation and cross-channel messaging.
Customer data platform that collects events from sites and apps and sends them to other tools and warehouses.
Email marketing and marketing automation with a built-in sales CRM, priced by contacts.
Email and marketing platform with a free plan, transactional email API and customer data tools.
Email, SMS and customer data platform for consumer brands, with a free plan.
Email and SMS marketing platform for small businesses, with a free plan and contact-based pricing.
Customer engagement platform for cross-channel messaging: email, push, SMS, WhatsApp and in-app.
Customer engagement and retention platform for apps and websites, priced by monthly active users.
Customer engagement platform for cross-channel campaigns and journeys, priced by monthly tracked users.
Schedules posts, handles social messages and reports on social accounts from one place.
An enterprise suite for social publishing, listening, customer service and marketing.
Publishes to social networks, gathers incoming messages and reports on social performance.
Listens to online conversation and manages social media and influencer programmes.
Monitors social media, news and other online sources for brand and consumer insight.
Runs creator and influencer programmes, from finding creators to paying them.
Finds creators, runs influencer and affiliate campaigns, tracks results and pays creators.
Sells sponsored ads on Amazon's store and programmatic display, video, audio and streaming-TV ads, now managed in Amazon Ads Agent.
Buys ads on Google Search and Google's other properties through an auction, with campaigns run by the advertiser.
Runs ads on LinkedIn through Campaign Manager, bought by auction with a published minimum daily budget.
Buys ads across Facebook, Instagram, Messenger and WhatsApp through Meta's ad auction.
A demand-side platform for buying programmatic media across the open internet; its current platform is called Kokai.
Backlink, keyword and rank data for search, sold as published monthly plans with an API.
Keyword research, site audits, rank tracking and competitor data for search, sold as monthly or annual plans.
Enterprise web and mobile analytics in Adobe Experience Cloud, with Customer Journey Analytics for cross-channel data.
Event-based analytics for websites and apps, in a standard edition and a paid Analytics 360 edition.
Open-source web analytics you can host yourself for free, or use as Matomo Cloud priced by monthly hits.
Web analytics with built-in consent management and EU hosting, on Business and Enterprise plans.
Mobile app attribution and measurement, with plans priced by install volume and features.
Measures which campaigns and channels bring app installs and in-app actions, with a free plan and per-conversion pricing.
A/B, split-URL and multivariate testing with personalisation for websites and apps, sold on custom quotes.
Web and feature experimentation and personalisation, sold on custom quotes.
Adobe's enterprise content management system for websites, with headless delivery of structured content fragments.
A headless content platform that stores structured content and delivers it to any channel through APIs.
A digital experience platform whose SaaS edition, SitecoreAI, combines content management, customer data and personalisation.
Managed enterprise hosting and support for WordPress sites.
A digital asset management platform for storing, finding and sharing brand files.
An online design platform for creating visuals and documents from templates.
A collaborative, browser-based design tool for interfaces, brand assets and whiteboarding.
A video hosting platform for uploading, sharing, embedding and reviewing video.
Media monitoring, a journalist database and outreach, and press release distribution.
Monitors news and social media, and supports media relations and influencer work.
A journalist database, media monitoring and PR reporting for brands and agencies.
Registration, event websites, apps and data for in-person, virtual and hybrid events.
Event registration, venue sourcing, webinars and event marketing for in-person and online events.
Self-service ticketing, registration and promotion for events of any size.
Survey and experience-management software, from a free account to enterprise research.
Online surveys and forms, from a free plan to team and enterprise plans.
A work management platform for planning projects, assigning tasks and tracking team goals.
A work management platform for planning and tracking projects, campaigns and team workflows on shared boards.
An affiliate marketing network that connects advertisers with publishers and pays them for the sales they drive.
A partnership management platform for running affiliate, creator and referral programmes.
A loyalty platform for running points, tiers, rewards and promotions programmes.
An incentives engine for running promotions, loyalty programmes and rule-based offers through APIs.
A customer service platform with a help desk for human agents and Fin, an AI agent that answers customers.
60 listings, each classified the same way and assessed against the same six criteria. Inclusion is editorial and cannot be bought. Know a platform or an agency we should list? Suggest it.
