Figma
A collaborative, browser-based design tool for interfaces, brand assets and whiteboarding.
Partial match60- Serves Product launch
- Publishes per-seat prices and a free Starter plan.
Check first: No Social media recorded
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Answer a few questions and get a short list, with the reasons.
3 platforms fit what you need
monday.com
A work management platform for planning and tracking projects, campaigns and team workflows on shared boards.
Partial match60- Serves Product launch
- Publishes per-seat prices and a free plan for up to two seats.
Check first: No Social media recorded
Asana
A work management platform for planning projects, assigning tasks and tracking team goals.
Partial match60- Serves Product launch
- Publishes per-user prices for monthly and annual billing.
Check first: No Social media recorded
Next: see them side by sidePricing, disciplines, coverage and what to ask each one, on one page.
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Your industryAny
Interface language your team needsAny
Your company sizeAny
Tools you already useAny
CRM
E-commerce
Ad platforms
Analytics
Data warehouse
Content management
Collaboration and automation
Messaging and service
How it is deployedAny
Most marketing teams choose a cloud service. Self-hosted and open source suit teams with their own engineers.
Pricing modelAny
Attestations you needAny
Where the data must be keptAny
A region covers its countries: data kept in Europe covers France.
Every discipline is a mustAny
Read before you decide
- FoundationThe IMC models: relationships, pillars, PESO and the stages of integrationFour models that shape how integration is planned: Duncan and Moriarty's relationship model, Kliatchko's four pillars, Gini Dietrich's PESO model and Schultz's stages. What each asks, how they differ, and when to reach for which.
- FoundationPlanning frameworks: SOSTAC, RACE, the brief and the plan on a pageThe planning models marketers use most (PR Smith's SOSTAC, Smart Insights' RACE, account planning), the documents that turn a plan into work (campaign brief, creative brief, media plan, the integrated plan on a page), and how to choose between them.
- FoundationTouchpoints and the customer journey: from the funnel to the messy middleEvery contact with a brand is a message. How the consumer decision journey replaced the funnel, what Google's messy middle adds, how business buying groups decide, and how to map touchpoints to objectives.
How these were ranked
Ranked only on how well each listing's checkable facts fit your answers. IMC Institute owns no listed product: no one pays to appear, and no one can pay to rank.
60in the directory
3serve your objective
3fit well enough to show