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Interface language your team needsAny
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Tools you already useAny
CRM
E-commerce
Ad platforms
Analytics
Data warehouse
Content management
Collaboration and automation
Messaging and service
How it is deployedAny
Most marketing teams choose a cloud service. Self-hosted and open source suit teams with their own engineers.
Pricing modelAny
Attestations you needAny
Where the data must be keptAny
A region covers its countries: data kept in Europe covers France.
Read before you decide
- FoundationInternal comms 101: employees are the first audienceInternal communication keeps the people who deliver the brand informed, involved and able to speak for it. It belongs in IMC because customers meet the brand through employees, and it runs on leaders, line managers and a few well-run channels more than on any single tool.
- FoundationOrganising for IMC: agency models, in-housing, roles and AI in 2026Integration is decided by how people and agencies are organised: lead agency, holding-company team, roster, in-house or hybrid. What the ANA's in-house research shows, which roles hold a plan together, the three shared processes that matter most, and what the evidence says about AI in 2026.
- FoundationAdvertising 101: television, radio, print and cinemaHow paid brand advertising in the traditional media works, who does what between the creative and the media side, how it is bought and measured, what it costs, and the rules that apply before an advert goes on air.
How these were ranked
Ranked only on how well each listing's checkable facts fit your answers. IMC Institute owns no listed product: no one pays to appear, and no one can pay to rank.
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