Join
IMC Institute
← All listings

PR and media

Muck Rack

A journalist database, media monitoring and PR reporting for brands and agencies.

Platformmuckrack.comServes PR teams in the United States and the United Kingdom, among othersReviewed October 2026
Visit site

Muck Rack is PR software that combines a media database, media monitoring, relationship management and reporting. It offers three plans for brands and three for agencies, priced by proposal according to team needs and number of users.

Where it shines

  • States SOC 2 Type II, with the report available to customers on request.
  • Requires two-factor authentication and supports single sign-on through Microsoft and Okta.

Check before signing

  • No published prices.
  • AI-based insights and custom reporting are in the top plan (Premier).

What it offers

Objectives
Reputation and crisisThought leadership
Disciplines
Public relations
Markets
United StatesUnited Kingdom
Attestations
SOC 2 reportEach one cites its source below.
Technical details
Category
PR and media (databases, monitoring, distribution)
Deployment
Cloud (SaaS)
Company size
Agency running it for clients
Pricing model
Quote on request

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks1 of 6 met
Medium confidence
  • TransparencyNot met

    Plans are named on the pricing page but priced by customised proposal.

  • InterfacesNot assessed

    Not shown in the sources checked.

  • DeliveryMet

    A help article describes the data in the product and its security measures.

  • ConsentNot assessed

    Not shown in the sources checked.

  • DataNot assessed

    Not shown in the sources checked.

  • Commercial termsNot assessed

    Not shown in the sources checked.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 5

Sources

  1. Pricing — Muck Rack, accessed 2026-10To re-check
  2. Legal and Security Resources — Muck Rack, accessed 2026-10To re-check
  3. An Overview of Data in Muck Rack — Muck Rack, accessed 2026-10To re-check
  4. We've completed our SOC 2 certification — Muck Rack, 2022-06-27To re-check
  5. PR Software UK — Muck Rack, accessed 2026-10To re-check
Every attribute28 recorded · 23 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

Type
Platform
Categories
PR and media (databases, monitoring, distribution)
Founded
Not recorded
Headquarters
Not recorded
Ownership
Not recorded
Parent company
Not recorded
Stock ticker
Not recorded
Open source
No
Added by
IMC Institute team

Fit

Objectives
Reputation and crisis, Thought leadership
Disciplines
Public relations
Number of disciplines
1
Suits
PR and communications lead, Agency lead
Company sizes
Agency running it for clients
Industries
Not recorded
Markets
United States, United Kingdom
Reach
45/100
Interface languages
Not recorded
Support languages
Not recorded

Capabilities

Features
Not recorded
Public API
Not recorded
Webhooks
Not recorded
Full data export
Not recorded
AI features
Not recorded
Connects to
Not recorded
Number of connectors
Not recorded
Deployment
Cloud (SaaS)
Can run on your own servers
No
Availability
Generally available

Commercial

Pricing models
Quote on request
Free tier
No
Starting price
On request
Published contract terms
Not recorded

Trust

Transparency
Not met
Interfaces
Not recorded
Delivery
Met
Consent
Not recorded
Data
Not recorded
Commercial terms
Not recorded
Checks met
1
Attestations
SOC 2 report
Data residency
Not recorded
Accessibility statement
Not recorded
Public status page
Not recorded
Security page
Yes
How much we've checked
Medium
Sources
5
Last reviewed
October 2026

Recognition

Analyst recognitions
0

The community

"Looks right" confirmations
0
Community experiences
0
Community rating
Not applicable

Experiences and ratings

Share your experience

No experiences with Muck Rack yet. Used it? Yours could be the first.

Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.

Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownMuck Rack
Disciplines
17
Reach
45
Connectors
0
Features
0
Price clarity
25
Criteria shown
17

Breadth measures from recorded facts — not a quality score.

Alternatives

Also look at, next to Muck Rack

Compare side by side
CisionReputation and crisis and Thought leadershipMeltwaterReputation and crisis