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Email marketing and automation

ActiveCampaign

Email marketing and marketing automation with a built-in sales CRM, priced by contacts.

Platformactivecampaign.comUnited States; sold worldwide onlineReviewed October 2026
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ActiveCampaign combines email campaigns, automation and a sales CRM with pipelines. Plans (Starter, Plus, Pro and Enterprise) are priced by the number of contacts, and a 14-day trial is offered. Its trust centre offers a SOC 2 Type 2 report on request.

Where it shines

  • Publishes prices by contact count, starting with a low-cost Starter plan.
  • A SOC 2 Type 2 report is available through its trust centre.
  • Includes a sales CRM with pipelines alongside email automation.

Check before signing

  • No free plan; the trial is limited to 14 days, 100 contacts and 100 emails.
  • No ISO/IEC 27001 certification was found on its own pages.

What it offers

Objectives
Lead generationConversion (sales and e-commerce)
Disciplines
Email marketingCRM and loyalty
Markets
Global
Attestations
SOC 2 reportGDPR (DPA offered)Each one cites its source below.
Technical details
Category
Email marketingMarketing automationCRM
Deployment
Cloud (SaaS)
Pricing model
Per contact

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks1 of 6 met
Medium confidence
  • TransparencyMet

    Publishes plan prices by contact count.

  • InterfacesNot assessed

    Not checked against a source for this listing.

  • DeliveryNot assessed

    Product documentation was not checked for this listing.

  • ConsentNot assessed

    Not checked against the vendor's own documentation for this listing.

  • DataNot assessed

    A data processing addendum is published; hosting regions were not confirmed.

  • Commercial termsNot assessed

    Contract and exit terms were not checked for this listing.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 6

Sources

  1. ActiveCampaign vs. HubSpot Feature & Pricing Comparison — ActiveCampaign, accessed 2026-10To re-check
  2. FAQ — ActiveCampaign, accessed 2026-10To re-check
  3. Security — ActiveCampaign, accessed 2026-10To re-check
  4. Trust Center - ActiveCampaign — ActiveCampaign, accessed 2026-10To re-check
  5. Data Processing Addendum — ActiveCampaign, accessed 2026-10To re-check
  6. Sales CRM Pipeline Automation Platform — ActiveCampaign, accessed 2026-10To re-check
Every attribute26 recorded · 25 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

Type
Platform
Categories
Email marketing, Marketing automation, CRM
Founded
Not recorded
Headquarters
Not recorded
Ownership
Not recorded
Parent company
Not recorded
Stock ticker
Not recorded
Open source
No
Added by
IMC Institute team

Fit

Objectives
Lead generation, Conversion (sales and e-commerce)
Disciplines
Email marketing, CRM and loyalty
Number of disciplines
2
Suits
Performance marketer, Marketing operations
Company sizes
Not recorded
Industries
Not recorded
Markets
Global
Reach
100/100
Interface languages
Not recorded
Support languages
Not recorded

Capabilities

Features
Not recorded
Public API
Not recorded
Webhooks
Not recorded
Full data export
Not recorded
AI features
Not recorded
Connects to
Not recorded
Number of connectors
Not recorded
Deployment
Cloud (SaaS)
Can run on your own servers
No
Availability
Generally available

Commercial

Pricing models
Per contact
Free tier
No
Starting price
US$15.00 (October 2026)
Published contract terms
Not recorded

Trust

Transparency
Met
Interfaces
Not recorded
Delivery
Not recorded
Consent
Not recorded
Data
Not recorded
Commercial terms
Not recorded
Checks met
1
Attestations
SOC 2 report, GDPR (DPA offered)
Data residency
Not recorded
Accessibility statement
Not recorded
Public status page
Not recorded
Security page
Yes
How much we've checked
Medium
Sources
6
Last reviewed
October 2026

Recognition

Analyst recognitions
0

The community

"Looks right" confirmations
0
Community experiences
0
Community rating
Not applicable

Experiences and ratings

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Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.

Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownActiveCampaign
Disciplines
33
Reach
100
Connectors
0
Features
0
Price clarity
100
Criteria shown
17

Breadth measures from recorded facts — not a quality score.

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