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Customer engagement and messaging

Braze

Customer engagement platform for cross-channel messaging: email, push, SMS, WhatsApp and in-app.

Platformbraze.comUnited States (New York); offices across the Americas, Europe, the Middle East and Africa, and Asia-PacificReviewed October 2026
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Braze sends messages across email, push notifications, SMS, MMS, RCS, WhatsApp, LINE, KakaoTalk and in-app channels, orchestrated in campaigns and Canvas journeys. Pricing is quoted on request and built on the platform edition, monthly active users and a shared pool of message and AI credits; there is no free plan. Customers can host data in the United States or in Europe.

Where it shines

  • Covers many channels from one platform, including WhatsApp, LINE and KakaoTalk.
  • EU data hosting is available, and ISO/IEC 27001 and SOC 2 Type 2 are maintained annually.
  • One credit pool can be shifted between channels without renegotiating.

Check before signing

  • No free plan and no published prices.
  • Each channel consumes credits at a different rate (for example SMS about 1, WhatsApp about 5).

What it offers

Objectives
Retention and loyaltyConversion (sales and e-commerce)
Disciplines
Messaging marketingEmail marketing
Markets
Global
Attestations
SOC 2 reportISO/IEC 27001GDPR (DPA offered)Each one cites its source below.
Technical details
Category
Messaging marketingMarketing automationEmail marketing
Deployment
Cloud (SaaS)
Pricing model
Quote on requestUsage-based

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks3 of 6 met
High confidence
  • TransparencyNot met

    Explains how pricing is built (edition, active users, credits) but publishes no prices.

  • InterfacesMet

    Publishes a developer guide and platform overview for its APIs and SDKs.

  • DeliveryMet

    Public documentation covers every channel, campaigns and Canvas journeys.

  • ConsentNot assessed

    Not checked against the vendor's own documentation for this listing.

  • DataMet

    Customers choose US or EU hosting; the EU location is Frankfurt with backups in Ireland.

  • Commercial termsNot assessed

    Credits are bought as part of a contract; exit terms were not checked.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 6

Sources

  1. Explore pricing and packaging options at Braze — Braze, accessed 2026-10To re-check
  2. Channels — Braze Docs, accessed 2026-10To re-check
  3. Platform Overview — Braze Docs, accessed 2026-10To re-check
  4. Braze Receives ISO 27001 Certification and Passes SOC 2 Type 2 Audit — Braze, accessed 2026-10To re-check
  5. GDPR Compliance FAQ — Braze, accessed 2026-10To re-check
  6. Braze Reports Fiscal Year and Fourth Quarter 2026 Results — Braze Investor Relations, 2026To re-check
Every attribute33 recorded · 17 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

Type
Platform
Categories
Messaging marketing, Marketing automation, Email marketing
Founded
Not recorded
Headquarters
United States
Ownership
Publicly listed
Parent company
Not applicable
Stock ticker
Nasdaq: BRZE
Open source
No
Added by
IMC Institute team

Fit

Objectives
Retention and loyalty, Conversion (sales and e-commerce)
Disciplines
Messaging marketing, Email marketing
Number of disciplines
2
Suits
Performance marketer, Marketing operations
Company sizes
Not recorded
Industries
Not recorded
Markets
Global
Reach
100/100
Interface languages
Not recorded
Support languages
Not recorded

Capabilities

Features
Not recorded
Public API
Not recorded
Webhooks
Not recorded
Full data export
Not recorded
AI features
Not recorded
Connects to
Not recorded
Number of connectors
Not recorded
Deployment
Cloud (SaaS)
Can run on your own servers
No
Availability
Generally available

Commercial

Pricing models
Quote on request, Usage-based
Free tier
No
Starting price
On request
Published contract terms
Not recorded

Trust

Transparency
Not met
Interfaces
Met
Delivery
Met
Consent
Not recorded
Data
Met
Commercial terms
Not recorded
Checks met
3
Attestations
SOC 2 report, ISO/IEC 27001, GDPR (DPA offered)
Data residency
United States, Europe
Accessibility statement
Not recorded
Public status page
Not recorded
Security page
Yes
How much we've checked
High
Sources
6
Last reviewed
October 2026

Recognition

Analyst recognitions
0

The community

"Looks right" confirmations
0
Community experiences
0
Community rating
Not applicable

Experiences and ratings

Share your experience

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Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.

Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownBraze
Disciplines
33
Reach
100
Connectors
0
Features
0
Price clarity
100
Criteria shown
50

Breadth measures from recorded facts — not a quality score.

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