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Marketing automation

HubSpot Marketing Hub

Marketing automation software built on the HubSpot CRM: email, forms, workflows and reporting.

Platformhubspot.comUnited States; sold worldwide, with data hosting in the US, Canada, Australia and GermanyReviewed October 2026
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Marketing Hub is HubSpot's marketing product, sold in Starter, Professional and Enterprise tiers on top of the shared HubSpot CRM. Starter is priced per seat and includes 1,000 marketing contacts; higher tiers start at published monthly prices with seats included. Accounts are hosted in one of HubSpot's data-centre regions.

Where it shines

  • Publishes list prices for every tier, including a per-seat Starter edition.
  • Offers an EU data centre in Frankfurt alongside US, Canadian and Australian hosting.
  • The interface is available in French among other languages.

Check before signing

  • Professional and Enterprise tiers start at much higher monthly prices than Starter.
  • HubSpot states that it is not itself ISO/IEC 27001 certified; its hosting providers are.
  • Arabic is supported for content, not confirmed as an interface language.

What it offers

Objectives
Lead generationConversion (sales and e-commerce)
Disciplines
Email marketingCRM and loyalty
Markets
Global
Interface languages
English interfaceFrench interface
Attestations
SOC 2 reportGDPR (DPA offered)Each one cites its source below.
Technical details
Category
Marketing automationEmail marketingCRM
Deployment
Cloud (SaaS)
Company size
Small business
Pricing model
Per user

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks3 of 6 met
Medium confidence
  • TransparencyMet

    Publishes tier prices and a product and services catalogue with list prices.

  • InterfacesNot assessed

    Not checked against a source for this listing.

  • DeliveryMet

    A public knowledge base documents settings such as languages and data hosting.

  • ConsentNot assessed

    Not checked against the vendor's own documentation for this listing.

  • DataMet

    Documents hosting regions (US, Canada, Australia, Germany) and region migration for paid accounts.

  • Commercial termsNot assessed

    Contract and exit terms were not checked for this listing.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 7

Sources

  1. Marketing Software that Grows and Converts Demand — HubSpot, accessed 2026-10To re-check
  2. HubSpot's Starter Plan for Startups & Small Businesses — HubSpot, accessed 2026-10To re-check
  3. HubSpot Products & Services Catalog — HubSpot, accessed 2026-10To re-check
  4. HubSpot Trust Center — HubSpot, accessed 2026-10To re-check
  5. HubSpot Cloud Infrastructure and Data Hosting FAQ — HubSpot, accessed 2026-10To re-check
  6. HubSpot Data Processing Agreement — HubSpot, accessed 2026-10To re-check
  7. HubSpot language offerings — HubSpot, accessed 2026-10To re-check
Every attribute31 recorded · 20 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

Type
Platform
Categories
Marketing automation, Email marketing, CRM
Founded
Not recorded
Headquarters
Not recorded
Ownership
Not recorded
Parent company
Not recorded
Stock ticker
Not recorded
Open source
No
Added by
IMC Institute team

Fit

Objectives
Lead generation, Conversion (sales and e-commerce)
Disciplines
Email marketing, CRM and loyalty
Number of disciplines
2
Suits
Performance marketer, Marketing operations, Founder or small business
Company sizes
Small business
Industries
Not recorded
Markets
Global
Reach
100/100
Interface languages
English interface, French interface
Support languages
Not recorded

Capabilities

Features
Not recorded
Public API
Not recorded
Webhooks
Not recorded
Full data export
Not recorded
AI features
Not recorded
Connects to
Not recorded
Number of connectors
Not recorded
Deployment
Cloud (SaaS)
Can run on your own servers
No
Availability
Generally available

Commercial

Pricing models
Per user
Free tier
No
Starting price
US$20.00 (October 2026)
Published contract terms
Not recorded

Trust

Transparency
Met
Interfaces
Not recorded
Delivery
Met
Consent
Not recorded
Data
Met
Commercial terms
Not recorded
Checks met
3
Attestations
SOC 2 report, GDPR (DPA offered)
Data residency
United States, Canada, Australia, Germany
Accessibility statement
Not recorded
Public status page
Not recorded
Security page
Yes
How much we've checked
Medium
Sources
7
Last reviewed
October 2026

Recognition

Analyst recognitions
0

The community

"Looks right" confirmations
0
Community experiences
0
Community rating
Not applicable

Experiences and ratings

Share your experience

No experiences with HubSpot Marketing Hub yet. Used it? Yours could be the first.

Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.

Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownHubSpot Marketing Hub
Disciplines
33
Reach
100
Connectors
0
Features
0
Price clarity
100
Criteria shown
50

Breadth measures from recorded facts — not a quality score.

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