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Mobile measurement and attribution

Adjust

Mobile app attribution and measurement, with plans priced by install volume and features.

Platformadjust.comPart of AppLovin; serves app marketers worldwideReviewed October 2026
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Adjust attributes app installs and later events to the campaigns behind them, using click- and impression-based attribution windows set per app or per tracker. Its pricing page lists Base, Core and Enterprise tiers, with Base as a free start for small developers. AppLovin agreed to acquire Adjust in 2021, saying it would keep operating as a distinct company.

Where it shines

  • Publishes a data processing agreement within its general terms.
  • Documents its attribution windows and lets them be set per app or per tracker.

Check before signing

  • Paid plans have no published prices; they depend on install volume and features.
  • The free Base plan's limits apply to the first year.

What it offers

Objectives
Proving effectivenessCustomer acquisition
Disciplines
Digital advertising
Markets
Global
Attestations
GDPR (DPA offered)ISO/IEC 27001Each one cites its source below.
Technical details
Category
Attribution and marketing mix modelling
Deployment
Cloud (SaaS)
Company size
Small businessMid-sized companyEnterprise
Pricing model
Free tierUsage-based

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks2 of 6 met
Medium confidence
  • TransparencyNot assessed

    Paid tiers are priced on install volume and features with no published rates; the free Base plan is described on the pricing page.

  • InterfacesNot assessed

    APIs and export were not reviewed for this listing.

  • DeliveryMet

    Attribution windows and settings are documented, for example a default click window of 6 hours for probabilistic matching.

  • ConsentNot assessed

    Not assessed from the sources read for this listing.

  • DataMet

    The general terms include a data processing agreement under Article 28 GDPR, with security measures listed in an appendix.

  • Commercial termsNot assessed

    Contract terms for paid tiers are not published.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 6

Sources

  1. Choose your plan — Adjust, accessed 2026-10To re-check
  2. Adjust vs other MMPs — Adjust, accessed 2026-10To re-check
  3. App-level attribution settings — Adjust Help Center, accessed 2026-10To re-check
  4. General terms and conditions — Adjust, accessed 2026-10To re-check
  5. Company — Adjust, accessed 2026-10To re-check
  6. AppLovin buys measurement provider Adjust as Apple's privacy lockdown looms — Adweek, 2021To re-check
Every attribute29 recorded · 21 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

Type
Platform
Categories
Attribution and marketing mix modelling
Founded
Not recorded
Headquarters
Not recorded
Ownership
Part of a larger group
Parent company
AppLovin
Stock ticker
Not applicable
Open source
No
Added by
IMC Institute team

Fit

Objectives
Proving effectiveness, Customer acquisition
Disciplines
Digital advertising
Number of disciplines
1
Suits
Marketing leader (CMO), Performance marketer, Founder or small business, Student (learning the field)
Company sizes
Small business, Mid-sized company, Enterprise
Industries
Not recorded
Markets
Global
Reach
100/100
Interface languages
Not recorded
Support languages
Not recorded

Capabilities

Features
Not recorded
Public API
Not recorded
Webhooks
Not recorded
Full data export
Not recorded
AI features
Not recorded
Connects to
Not recorded
Number of connectors
Not recorded
Deployment
Cloud (SaaS)
Can run on your own servers
No
Availability
Generally available

Commercial

Pricing models
Free tier, Usage-based
Free tier
Yes
Starting price
US$0.00 (October 2026)
Published contract terms
Not recorded

Trust

Transparency
Not recorded
Interfaces
Not recorded
Delivery
Met
Consent
Not recorded
Data
Met
Commercial terms
Not recorded
Checks met
2
Attestations
GDPR (DPA offered), ISO/IEC 27001
Data residency
Not recorded
Accessibility statement
Not recorded
Public status page
Not recorded
Security page
Not recorded
How much we've checked
Medium
Sources
6
Last reviewed
October 2026

Recognition

Analyst recognitions
0

The community

"Looks right" confirmations
0
Community experiences
0
Community rating
Not applicable

Experiences and ratings

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Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownAdjust
Disciplines
17
Reach
100
Connectors
0
Features
0
Price clarity
100
Criteria shown
33

Breadth measures from recorded facts — not a quality score.

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