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Open-source web analytics

Matomo

Open-source web analytics you can host yourself for free, or use as Matomo Cloud priced by monthly hits.

Platformmatomo.orgInnoCraft, New Zealand; Matomo Cloud hosted in Germany; used worldwideReviewed October 2026
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Matomo On-Premise is free software under the GPL v3 licence that runs on your own servers. Matomo Cloud is the hosted service, priced by monthly hits and hosted on AWS in Germany, with backups in Ireland. InnoCraft, Matomo's company, acts as processor for Cloud customers under a published data processing agreement.

Where it shines

  • Open source under GPL v3, with a free self-hosted edition.
  • Cloud data hosted in Germany, a published data processing agreement, and stated ISO 27001 certification.

Check before signing

  • Self-hosting is free, but server costs and staff time are yours.
  • Some features, such as A/B testing and heatmaps, are included by default only in Cloud.

What it offers

Objectives
Proving effectiveness
Disciplines
Digital advertisingContent marketing
Markets
Global
Attestations
GDPR (DPA offered)ISO/IEC 27001Each one cites its source below.
Technical details
Category
Web analytics
Deployment
Cloud (SaaS)Self-hostedOpen source
Pricing model
Free tierUsage-basedQuote on request

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks5 of 6 met
High confidence
  • TransparencyMet

    Cloud prices by hit tier are published; the On-Premise software is free.

  • InterfacesMet

    The source code is open under GPL v3, so the software and its data can run on your own servers.

  • DeliveryMet

    Matomo documents which features come with Cloud and which are included by default only there.

  • ConsentNot assessed

    Not assessed from the sources read for this listing.

  • DataMet

    Cloud data is stated to be hosted in Germany with backups in Ireland; self-hosting keeps data on your own servers.

  • Commercial termsMet

    The free self-hosted edition is an alternative to the paid Cloud at any time.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 5

Sources

  1. Compare pricing plans — Matomo, accessed 2026-10To re-check
  2. Self-hosted web analytics on your servers — Matomo, accessed 2026-10To re-check
  3. GDPR and Matomo Analytics FAQ — Matomo, accessed 2026-10To re-check
  4. Data sovereignty: where your analytics data is stored — Matomo, accessed 2026-10To re-check
  5. 10 best web analytics tools in 2026 — Matomo, accessed 2026-10To re-check
Every attribute32 recorded · 19 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

Type
Platform
Categories
Web analytics
Founded
Not recorded
Headquarters
New Zealand
Ownership
Not recorded
Parent company
Not recorded
Stock ticker
Not recorded
Open source
Yes
Added by
IMC Institute team

Fit

Objectives
Proving effectiveness
Disciplines
Digital advertising, Content marketing
Number of disciplines
2
Suits
Marketing leader (CMO), Performance marketer, Content and social lead, Student (learning the field)
Company sizes
Not recorded
Industries
Not recorded
Markets
Global
Reach
100/100
Interface languages
Not recorded
Support languages
Not recorded

Capabilities

Features
Not recorded
Public API
Not recorded
Webhooks
Not recorded
Full data export
Not recorded
AI features
Not recorded
Connects to
Not recorded
Number of connectors
Not recorded
Deployment
Cloud (SaaS), Self-hosted, Open source
Can run on your own servers
Yes
Availability
Generally available

Commercial

Pricing models
Free tier, Usage-based, Quote on request
Free tier
Yes
Starting price
€0.00 (October 2026)
Published contract terms
Not recorded

Trust

Transparency
Met
Interfaces
Met
Delivery
Met
Consent
Not recorded
Data
Met
Commercial terms
Met
Checks met
5
Attestations
GDPR (DPA offered), ISO/IEC 27001
Data residency
Germany
Accessibility statement
Not recorded
Public status page
Not recorded
Security page
Yes
How much we've checked
High
Sources
5
Last reviewed
October 2026

Recognition

Analyst recognitions
0

The community

"Looks right" confirmations
0
Community experiences
0
Community rating
Not applicable

Experiences and ratings

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Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.

Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownMatomo
Disciplines
33
Reach
100
Connectors
0
Features
0
Price clarity
100
Criteria shown
83

Breadth measures from recorded facts — not a quality score.

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