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Mobile measurement and attribution

AppsFlyer

Measures which campaigns and channels bring app installs and in-app actions, with a free plan and per-conversion pricing.

Platformappsflyer.comSold worldwide onlineReviewed October 2026
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AppsFlyer is a mobile measurement partner: it attributes app installs and in-app events to the campaigns that drove them. Its free Zero plan measures engagement from owned media only; the Growth plan for paid campaigns is billed per conversion, and Enterprise is custom. New accounts get a one-time bonus of 12,000 free conversions.

Where it shines

  • Publishes a free plan and a per-conversion price for paid measurement.
  • States ISO 27001 and SOC 2 certification.

Check before signing

  • The free Zero plan does not measure attribution for paid campaigns.
  • AppsFlyer's pages list different sets of certifications; ask for the current reports.

What it offers

Objectives
Proving effectivenessCustomer acquisition
Disciplines
Digital advertising
Markets
Global
Attestations
ISO/IEC 27001SOC 2 reportEach one cites its source below.
Technical details
Category
Attribution and marketing mix modelling
Deployment
Cloud (SaaS)
Pricing model
Free tierUsage-basedQuote on request

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks3 of 6 met
Medium confidence
  • TransparencyMet

    The pricing page publishes the free plan and the Growth price per conversion.

  • InterfacesNot assessed

    APIs and raw-data export were not reviewed for this listing.

  • DeliveryMet

    What each plan measures is documented, including that Zero does not measure paid attribution.

  • ConsentNot assessed

    Not assessed from the sources read for this listing.

  • DataNot assessed

    AppsFlyer mentions regional hosting and DPAs on its enterprise page; terms were not reviewed.

  • Commercial termsMet

    After the welcome plan ends without a billing update, the account moves to the free Zero plan rather than a paid one.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 5

Sources

  1. AppsFlyer pricing — AppsFlyer, accessed 2026-10To re-check
  2. Account management: plans, payments and billing — AppsFlyer Support, accessed 2026-10To re-check
  3. [Beta] AppsFlyer MCP — AppsFlyer Support, accessed 2026-10To re-check
  4. Enterprise marketing measurement solution — AppsFlyer, accessed 2026-10To re-check
  5. Enterprise-grade security package — AppsFlyer, accessed 2026-10To re-check
Every attribute28 recorded · 23 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

Type
Platform
Categories
Attribution and marketing mix modelling
Founded
Not recorded
Headquarters
Not recorded
Ownership
Not recorded
Parent company
Not recorded
Stock ticker
Not recorded
Open source
No
Added by
IMC Institute team

Fit

Objectives
Proving effectiveness, Customer acquisition
Disciplines
Digital advertising
Number of disciplines
1
Suits
Marketing leader (CMO), Performance marketer, Student (learning the field)
Company sizes
Not recorded
Industries
Not recorded
Markets
Global
Reach
100/100
Interface languages
Not recorded
Support languages
Not recorded

Capabilities

Features
Not recorded
Public API
Not recorded
Webhooks
Not recorded
Full data export
Not recorded
AI features
Not recorded
Connects to
Not recorded
Number of connectors
Not recorded
Deployment
Cloud (SaaS)
Can run on your own servers
No
Availability
Generally available

Commercial

Pricing models
Free tier, Usage-based, Quote on request
Free tier
Yes
Starting price
US$0.00 (October 2026)
Published contract terms
Not recorded

Trust

Transparency
Met
Interfaces
Not recorded
Delivery
Met
Consent
Not recorded
Data
Not recorded
Commercial terms
Met
Checks met
3
Attestations
ISO/IEC 27001, SOC 2 report
Data residency
Not recorded
Accessibility statement
Not recorded
Public status page
Not recorded
Security page
Yes
How much we've checked
Medium
Sources
5
Last reviewed
October 2026

Recognition

Analyst recognitions
0

The community

"Looks right" confirmations
0
Community experiences
0
Community rating
Not applicable

Experiences and ratings

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Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.

Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownAppsFlyer
Disciplines
17
Reach
100
Connectors
0
Features
0
Price clarity
100
Criteria shown
50

Breadth measures from recorded facts — not a quality score.

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