Web content and digital experience (CMS, DXP)
Contentful
A headless content platform that stores structured content and delivers it to any channel through APIs.
Contentful models content as structured types and serves it through a REST Content Delivery API and a GraphQL Content API, with webhooks that notify other systems when content changes. Salesforce signed an agreement to acquire Contentful in January 2026 and states that the acquisition was completed on 1 September 2026.
Where it shines
- Publishes a free plan and a Lite plan price ($300 a month).
- Offers EU data residency, with content stored in Ireland and backups in Germany.
- Documents its APIs and webhooks publicly, including retry and idempotency behaviour.
Check before signing
- Now owned by Salesforce, which plans to connect it to Agentforce and its own applications.
- Even with EU residency, content may be processed outside the EU through CDN caching, per its privacy FAQ.
What it offers
- Objectives
- Market entry
- Disciplines
- Content marketing
- Markets
- Global
- Attestations
- ISO/IEC 27001SOC 2 reportISO/IEC 27001:2022 certified since June 2019 and a SOC 2 Type 2 report available under NDA, per Contentful's security page; a SOC 3 summary is public. Each one cites its source below.
Technical details
- Category
- Web content and digital experience (CMS, DXP)
- Deployment
- Cloud (SaaS)
- Pricing model
- Free tierFlat plansQuote on request
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- TransparencyMet
Publishes its Free and Lite plan prices and limits; Premium is quoted by sales.
- InterfacesMet
Documents REST and GraphQL content APIs and configurable webhooks.
- DeliveryMet
Public developer documentation describes how each API and webhook behaves.
- ConsentNot assessed
The sources read do not describe built-in consent or preference management.
- DataMet
Content is stored on AWS in the US or, with the EU data residency offering, in Ireland with backups in Germany; CDN caching may process it elsewhere.
- Commercial termsNot assessed
Contract length, renewal and exit terms were not found in the sources read.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- Contentful pricing — Contentful, accessed 2026-10To re-check
- Security at Contentful — Contentful, accessed 2026-10To re-check
- Privacy FAQ — Contentful, 2026-01-26To re-check
- GraphQL Content API: overview — Contentful, accessed 2026-10To re-check
- Configure a webhook — Contentful, accessed 2026-10To re-check
- Salesforce signs definitive agreement to acquire Contentful — Salesforce, 2026-01-22To re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
Fit
Capabilities
Commercial
Trust
The community
- "Looks right" confirmations
- 0
- Community experiences
- 0
- Community rating
- Not applicable
Experiences and ratings
Share your experienceNo experiences with Contentful yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Profile shape
- Disciplines
- 17
- Reach
- 100
- Connectors
- 0
- Features
- 0
- Price clarity
- 100
- Criteria shown
- 67
Breadth measures from recorded facts — not a quality score.
Alternatives