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Web and app analytics

Google Analytics 4

Event-based analytics for websites and apps, in a standard edition and a paid Analytics 360 edition.

Platformanalytics.google.comGoogle, United States; available worldwideReviewed October 2026
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Google Analytics 4 measures websites and apps as events and can export raw event data to BigQuery. Standard properties are limited to 1 million events a day in the daily export, while Analytics 360 raises that limit and adds a fresher daily export. Consent mode lets tags adjust when visitors decline consent, and Google offers data processing terms for Analytics.

Where it shines

  • Exports raw event data to BigQuery, including streaming export with no event limit.
  • Documents consent mode and offers data processing terms.

Check before signing

  • The daily BigQuery export of a standard property is capped at 1 million events, and is paused if the cap is consistently exceeded.
  • Modelled data from consent mode appears in reports but not in the BigQuery export, so counts can differ.

What it offers

Objectives
Proving effectiveness
Disciplines
Digital advertisingSearch (SEO and paid search)Content marketing
Markets
Global
Attestations
GDPR (DPA offered)Each one cites its source below.
Technical details
Category
Web analytics
Deployment
Cloud (SaaS)
Connects to
Google BigQuery
Pricing model
Free tier

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks4 of 6 met
High confidence
  • TransparencyNot assessed

    The standard edition's limits are published; Analytics 360 pricing was not found.

  • InterfacesMet

    Raw event data can be exported to BigQuery, daily or by streaming.

  • DeliveryMet

    Export limits and the differences between the standard edition and 360 are documented.

  • ConsentMet

    Consent mode is documented: tags adjust their behaviour to the visitor's consent choice.

  • DataMet

    Data processing terms are offered, and raw data can be exported to BigQuery.

  • Commercial termsNot assessed

    Analytics 360 contract terms are not published.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 6

Sources

  1. BigQuery Export — Google Analytics Help, accessed 2026-10To re-check
  2. [GA4] Google Analytics 360 (Google Analytics 4 properties) — Google Analytics Help, accessed 2026-10To re-check
  3. About consent mode — Google Analytics Help, accessed 2026-10To re-check
  4. [GA4] Behavioral modeling for consent mode — Google Analytics Help, accessed 2026-10To re-check
  5. Data Processing Terms — Google Analytics Help, accessed 2026-10To re-check
  6. Safeguarding your data — Google Analytics Help, accessed 2026-10To re-check
Every attribute31 recorded · 20 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

Type
Platform
Categories
Web analytics
Founded
Not recorded
Headquarters
Not recorded
Ownership
Not recorded
Parent company
Not recorded
Stock ticker
Not recorded
Open source
No
Added by
IMC Institute team

Fit

Objectives
Proving effectiveness
Disciplines
Digital advertising, Search (SEO and paid search), Content marketing
Number of disciplines
3
Suits
Marketing leader (CMO), Performance marketer, Content and social lead, Student (learning the field)
Company sizes
Not recorded
Industries
Not recorded
Markets
Global
Reach
100/100
Interface languages
Not recorded
Support languages
Not recorded

Capabilities

Features
Not recorded
Public API
Not recorded
Webhooks
Not recorded
Full data export
Not recorded
AI features
Not recorded
Connects to
Google BigQuery
Number of connectors
1
Deployment
Cloud (SaaS)
Can run on your own servers
No
Availability
Generally available

Commercial

Pricing models
Free tier
Free tier
Yes
Starting price
US$0.00 (October 2026)
Published contract terms
Not recorded

Trust

Transparency
Not recorded
Interfaces
Met
Delivery
Met
Consent
Met
Data
Met
Commercial terms
Not recorded
Checks met
4
Attestations
GDPR (DPA offered)
Data residency
Not recorded
Accessibility statement
Not recorded
Public status page
Not recorded
Security page
Yes
How much we've checked
High
Sources
6
Last reviewed
October 2026

Recognition

Analyst recognitions
0

The community

"Looks right" confirmations
0
Community experiences
0
Community rating
Not applicable

Experiences and ratings

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Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownGoogle Analytics 4
Disciplines
50
Reach
100
Connectors
13
Features
0
Price clarity
100
Criteria shown
67

Breadth measures from recorded facts — not a quality score.

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