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Marketing automation

Salesforce Marketing Cloud

Salesforce's family of marketing products for email, mobile messaging, journeys and B2B automation.

Platformsalesforce.comUnited States; sold worldwide with regional pricingReviewed October 2026
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Marketing Cloud groups several Salesforce products: the newer Marketing Cloud Next editions (Growth and Advanced), Marketing Cloud Engagement for high-volume email and mobile messaging, and Account Engagement for B2B automation. Editions are priced per org per month and billed annually, with message and contact allowances. Security attestations are published per product on Salesforce's compliance site.

Where it shines

  • Publishes per-edition prices with included email, mobile message and contact volumes.
  • SOC 2 reports and ISO/IEC 27001 certification are listed for Marketing Cloud products.

Check before signing

  • Several products share the Marketing Cloud name, each with its own pricing and compliance scope.
  • Entry editions are billed annually per org rather than monthly.
  • SOC 2 reports are provided on request through the account executive.

What it offers

Objectives
Lead generationRetention and loyalty
Disciplines
Email marketingMessaging marketing
Markets
Global
Attestations
SOC 2 reportISO/IEC 27001Each one cites its source below.
Technical details
Category
Marketing automationEmail marketingMessaging marketing
Deployment
Cloud (SaaS)
Pricing model
Flat plans

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks3 of 6 met
Medium confidence
  • TransparencyMet

    Publishes edition prices with message and contact allowances, in several currencies.

  • InterfacesNot assessed

    Not checked against a source for this listing.

  • DeliveryMet

    Product help and a security, privacy and architecture document are public.

  • ConsentNot assessed

    Not checked against the vendor's own documentation for this listing.

  • DataMet

    Documents data residency choices on its Hyperforce infrastructure; scope differs by product and region.

  • Commercial termsNot assessed

    Editions are billed annually; exit terms were not checked.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 6

Sources

  1. Marketing Cloud Software Pricing — Salesforce, accessed 2026-10To re-check
  2. Marketing Cloud Engagement Pricing — Salesforce, accessed 2026-10To re-check
  3. SOC 2 - Salesforce Compliance Site — Salesforce, accessed 2026-10To re-check
  4. Marketing Cloud - Engagement (Hyperforce) - Salesforce Compliance Site — Salesforce, accessed 2026-10To re-check
  5. Salesforce Marketing Cloud Security, Privacy and Architecture — Salesforce, accessed 2026-10To re-check
  6. Data Residency (Hyperforce) — Salesforce Help, accessed 2026-10To re-check
Every attribute28 recorded · 23 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

Type
Platform
Categories
Marketing automation, Email marketing, Messaging marketing
Founded
Not recorded
Headquarters
Not recorded
Ownership
Not recorded
Parent company
Not recorded
Stock ticker
Not recorded
Open source
No
Added by
IMC Institute team

Fit

Objectives
Lead generation, Retention and loyalty
Disciplines
Email marketing, Messaging marketing
Number of disciplines
2
Suits
Performance marketer, Marketing operations
Company sizes
Not recorded
Industries
Not recorded
Markets
Global
Reach
100/100
Interface languages
Not recorded
Support languages
Not recorded

Capabilities

Features
Not recorded
Public API
Not recorded
Webhooks
Not recorded
Full data export
Not recorded
AI features
Not recorded
Connects to
Not recorded
Number of connectors
Not recorded
Deployment
Cloud (SaaS)
Can run on your own servers
No
Availability
Generally available

Commercial

Pricing models
Flat plans
Free tier
No
Starting price
US$1,500.00 (October 2026)
Published contract terms
Not recorded

Trust

Transparency
Met
Interfaces
Not recorded
Delivery
Met
Consent
Not recorded
Data
Met
Commercial terms
Not recorded
Checks met
3
Attestations
SOC 2 report, ISO/IEC 27001
Data residency
Not recorded
Accessibility statement
Not recorded
Public status page
Not recorded
Security page
Yes
How much we've checked
Medium
Sources
6
Last reviewed
October 2026

Recognition

Analyst recognitions
0

The community

"Looks right" confirmations
0
Community experiences
0
Community rating
Not applicable

Experiences and ratings

Share your experience

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Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.

Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownSalesforce Marketing Cloud
Disciplines
33
Reach
100
Connectors
0
Features
0
Price clarity
100
Criteria shown
50

Breadth measures from recorded facts — not a quality score.

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