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SEO and search visibility

Semrush

Keyword research, site audits, rank tracking and competitor data for search, sold as monthly or annual plans.

Platformsemrush.comOwned by Adobe since April 2026; sold worldwide onlineReviewed October 2026
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Semrush sells toolkits for search marketing; its SEO Toolkit comes in Pro, Guru and Business tiers, with API access in Business. Adobe completed its acquisition of Semrush on 28 April 2026 and is bringing its tools into Adobe's own products.

Where it shines

  • Publishes its plan prices and limits.
  • Publishes a data processing addendum and says its security processes are SOC 2 audited.

Check before signing

  • API access requires the Business tier.
  • Now part of Adobe: packaging may change as Adobe integrates it (for example into Adobe Brand Visibility, announced June 2026).

What it offers

Objectives
Customer acquisition
Disciplines
Search (SEO and paid search)Content marketing
Markets
Global
Attestations
GDPR (DPA offered)SOC 2 reportEach one cites its source below.
Technical details
Category
SEO tools
Deployment
Cloud (SaaS)
Pricing model
Flat plans

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks5 of 6 met
High confidence
  • TransparencyMet

    Plan prices and limits are published in Semrush's knowledge base.

  • InterfacesMet

    API access is included in the Business tier.

  • DeliveryMet

    Each tier's tools and limits are documented.

  • ConsentNot assessed

    Not applicable in the usual sense: the product analyses public search data rather than collecting visitor consent.

  • DataMet

    A data processing addendum is published.

  • Commercial termsMet

    Monthly billing is offered alongside annual billing.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 5

Sources

  1. SEO Toolkit pricing and limits — Semrush Knowledge Base, accessed 2026-10To re-check
  2. Data Processing Addendum — Semrush, accessed 2026-10To re-check
  3. Your Semrush questions, answered — Semrush, accessed 2026-10To re-check
  4. Adobe completes Semrush acquisition, strengthening CX Enterprise with enhanced brand visibility capabilities — Adobe Newsroom, 2026-04-28To re-check
  5. Introducing Adobe Brand Visibility: a unified solution for the AI search era — Adobe Newsroom, 2026-06To re-check
Every attribute31 recorded · 19 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

Type
Platform
Categories
SEO tools
Founded
Not recorded
Headquarters
Not recorded
Ownership
Part of a larger group
Parent company
Adobe
Stock ticker
Not applicable
Open source
No
Added by
IMC Institute team

Fit

Objectives
Customer acquisition
Disciplines
Search (SEO and paid search), Content marketing
Number of disciplines
2
Suits
Performance marketer, Content and social lead
Company sizes
Not recorded
Industries
Not recorded
Markets
Global
Reach
100/100
Interface languages
Not recorded
Support languages
Not recorded

Capabilities

Features
Not recorded
Public API
Not recorded
Webhooks
Not recorded
Full data export
Not recorded
AI features
Not recorded
Connects to
Not recorded
Number of connectors
Not recorded
Deployment
Cloud (SaaS)
Can run on your own servers
No
Availability
Generally available

Commercial

Pricing models
Flat plans
Free tier
No
Starting price
US$139.95 (October 2026)
Published contract terms
Not recorded

Trust

Transparency
Met
Interfaces
Met
Delivery
Met
Consent
Not recorded
Data
Met
Commercial terms
Met
Checks met
5
Attestations
GDPR (DPA offered), SOC 2 report
Data residency
Not recorded
Accessibility statement
Not recorded
Public status page
Not recorded
Security page
Not recorded
How much we've checked
High
Sources
5
Last reviewed
October 2026

Recognition

Analyst recognitions
0

The community

"Looks right" confirmations
0
Community experiences
0
Community rating
Not applicable

Experiences and ratings

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Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.

Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownSemrush
Disciplines
33
Reach
100
Connectors
0
Features
0
Price clarity
100
Criteria shown
83

Breadth measures from recorded facts — not a quality score.

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