Experimentation and personalisation
AB Tasty
A/B, split-URL and multivariate testing with personalisation for websites and apps, sold on custom quotes.
AB Tasty is a French experimentation and personalisation platform. Pricing is a custom quote, generally based on average traffic over the past 12 months or on monthly active users, and every plan includes onboarding, training and support. In January 2026 AB Tasty and VWO agreed to combine; AB Tasty's own pages now present Wingify as the unified brand.
Where it shines
- Offers a choice of hosting region: the US, the EU or India.
- Lists ISO 27001 (2022) and SOC 2 among its certifications.
Check before signing
- Prices are on request only.
- The 2026 combination with VWO under Wingify may change product names and packaging.
What it offers
- Objectives
- Conversion (sales and e-commerce)
- Disciplines
- Digital advertisingContent marketing
- Markets
- EuropeNorth America
- Attestations
- ISO/IEC 27001SOC 2 reportEach one cites its source below.
Technical details
- Category
- Experimentation and personalisation
- Deployment
- Cloud (SaaS)
- Pricing model
- Quote on request
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- TransparencyNot met
No prices are published; the pricing page explains what the quote is based on.
- InterfacesNot assessed
APIs and SDKs were not reviewed for this listing.
- DeliveryMet
The test types offered (A/B/n, split URL, multivariate, predictive) are listed by the vendor.
- ConsentNot assessed
Not assessed from the sources read for this listing.
- DataMet
Customers choose hosting in the US, the EU or India; the privacy policy says EU visitor data is not transferred outside the EU.
- Commercial termsNot assessed
Contract terms are not published; the vendor states all plans include onboarding, training and support with no hidden fees.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- Pricing — AB Tasty, accessed 2026-10To re-check
- AB Tasty pricing and features — AB Tasty, accessed 2026-10To re-check
- ISO 27001 certification cements AB Tasty's commitment to the highest standards of security — AB Tasty, accessed 2026-10To re-check
- Privacy policy — AB Tasty, accessed 2026-10To re-check
- Wingify: one platform — AB Tasty (Wingify), accessed 2026-10To re-check
- Everstone combines Wingify, AB Tasty for $100M+ digital experience optimization platform — TechCrunch, 2026-01-20To re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
Fit
Capabilities
Commercial
Trust
The community
- "Looks right" confirmations
- 0
- Community experiences
- 0
- Community rating
- Not applicable
Experiences and ratings
Share your experienceNo experiences with AB Tasty yet. Used it? Yours could be the first.
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Profile shape
- Disciplines
- 33
- Reach
- 70
- Connectors
- 0
- Features
- 0
- Price clarity
- 25
- Criteria shown
- 33
Breadth measures from recorded facts — not a quality score.