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Customer engagement and CDP

Insider One

Customer engagement platform combining a customer data platform, personalisation and cross-channel messaging.

Platforminsiderone.comSold worldwide; renamed from Insider (useinsider.com) in December 2025Reviewed October 2026
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Insider renamed itself Insider One in December 2025 and presents the product as a single customer engagement platform built on its own customer data platform. Prices are not published; the site offers demos. The company states a SOC 2 Type 2 examination and ISO/IEC 27001 certification, and is privately held, having raised a Series E led by General Atlantic in 2024.

Where it shines

  • States a SOC 2 Type 2 examination covering security, availability and confidentiality.
  • Holds ISO/IEC 27001 and ISO 22301 certification and is listed in the CSA STAR Registry.

Check before signing

  • No published prices.
  • Renamed in December 2025: older pages and documents still use the Insider name and the useinsider.com domain.
  • Unrelated to Insider Inc., the media company formerly called Business Insider.

What it offers

Objectives
Retention and loyaltyConversion (sales and e-commerce)
Disciplines
Messaging marketingEmail marketing
Markets
Global
Attestations
SOC 2 reportISO/IEC 27001GDPR (DPA offered)Each one cites its source below.
Technical details
Category
Customer data platform (CDP)Messaging marketingExperimentation and personalisation
Deployment
Cloud (SaaS)

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks2 of 6 met
Medium confidence
  • TransparencyNot met

    No prices are published; the site offers demos.

  • InterfacesMet

    Announces an integration with Twilio Segment among its connections.

  • DeliveryMet

    A public academy documents the product, its security measures and GDPR handling.

  • ConsentNot assessed

    Not checked against the vendor's own documentation for this listing.

  • DataNot assessed

    Hosting regions were not confirmed for this listing.

  • Commercial termsNot assessed

    Contract and exit terms were not checked for this listing.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 9

Sources

  1. Insider Becomes Insider One to Make Marketing and Customer Engagement Teams Unstoppable — GlobeNewswire, 2025-12-09To re-check
  2. Insider One Launches New Brand Following Rename from Insider — Insider One, 2025-12To re-check
  3. SOC 2 Type 2 examination — Insider, accessed 2026-10To re-check
  4. ISO 27001:2013 Certification — Insider, accessed 2026-10To re-check
  5. Insider One's Security Measures — Insider One Academy, accessed 2026-10To re-check
  6. Insider One and General Data Protection Regulation (GDPR) — Insider One Academy, accessed 2026-10To re-check
  7. Insider Announces $500M Series E Led by General Atlantic — Insider One, 2024-11To re-check
  8. Announcing Insider One and Segment integration — Insider One, accessed 2026-10To re-check
  9. Business Insider vs. Insider One: What's the difference? — Insider One, accessed 2026-10To re-check
Every attribute27 recorded · 22 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

Type
Platform
Categories
Customer data platform (CDP), Messaging marketing, Experimentation and personalisation
Founded
Not recorded
Headquarters
Not recorded
Ownership
Privately held
Parent company
Not applicable
Stock ticker
Not applicable
Open source
No
Added by
IMC Institute team

Fit

Objectives
Retention and loyalty, Conversion (sales and e-commerce)
Disciplines
Messaging marketing, Email marketing
Number of disciplines
2
Suits
Marketing leader (CMO), Performance marketer, Marketing operations
Company sizes
Not recorded
Industries
Not recorded
Markets
Global
Reach
100/100
Interface languages
Not recorded
Support languages
Not recorded

Capabilities

Features
Not recorded
Public API
Not recorded
Webhooks
Not recorded
Full data export
Not recorded
AI features
Not recorded
Connects to
Not recorded
Number of connectors
Not recorded
Deployment
Cloud (SaaS)
Can run on your own servers
No
Availability
Generally available

Commercial

Pricing models
Not recorded
Free tier
Not recorded
Starting price
On request
Published contract terms
Not recorded

Trust

Transparency
Not met
Interfaces
Met
Delivery
Met
Consent
Not recorded
Data
Not recorded
Commercial terms
Not recorded
Checks met
2
Attestations
SOC 2 report, ISO/IEC 27001, GDPR (DPA offered)
Data residency
Not recorded
Accessibility statement
Not recorded
Public status page
Not recorded
Security page
Yes
How much we've checked
Medium
Sources
9
Last reviewed
October 2026

Recognition

Analyst recognitions
0

The community

"Looks right" confirmations
0
Community experiences
0
Community rating
Not applicable

Experiences and ratings

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Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownInsider One
Disciplines
33
Reach
100
Connectors
0
Features
0
Price clarity
0
Criteria shown
33

Breadth measures from recorded facts — not a quality score.

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