Join
IMC Institute
← All listings

Experimentation and personalisation

Optimizely

Web and feature experimentation and personalisation, sold on custom quotes.

Platformoptimizely.comSold to companies worldwideReviewed October 2026
Visit site

Optimizely offers Web Experimentation for testing and personalising websites and Feature Experimentation for testing in product code, alongside content and commerce products. Prices are quoted per customer, based on traffic, products chosen and implementation complexity. Its Trust Center lists ISO 27001 and SOC 2 Type 2 for Web and Feature Experimentation.

Where it shines

  • Its Trust Center lists certifications per product line.
  • Covers both website tests and server-side feature tests.

Check before signing

  • Prices are on request and depend on traffic, products and implementation.
  • Certifications differ by product, so check the line you buy.

What it offers

Objectives
Conversion (sales and e-commerce)
Disciplines
Digital advertisingContent marketing
Markets
Global
Attestations
ISO/IEC 27001SOC 2 reportEach one cites its source below.
Technical details
Category
Experimentation and personalisation
Deployment
Cloud (SaaS)
Pricing model
Quote on request

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks1 of 6 met
Medium confidence
  • TransparencyNot met

    No prices are published; Optimizely builds a custom quote.

  • InterfacesNot assessed

    APIs and SDKs were not reviewed for this listing.

  • DeliveryMet

    Optimizely's support documentation explains what drives plan cost and that features depend on the plan chosen.

  • ConsentNot assessed

    Not assessed from the sources read for this listing.

  • DataNot assessed

    An EU data privacy page is published; residency for experimentation products was not confirmed.

  • Commercial termsNot assessed

    Contract terms are not published.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 4

Sources

  1. Plans and pricing for Optimizely products — Optimizely, accessed 2026-10To re-check
  2. Learn about plan options and costs — Optimizely Support, accessed 2026-10To re-check
  3. Compliance — Optimizely Trust Center, accessed 2026-10To re-check
  4. Optimizely EU data privacy — Optimizely Trust Center, accessed 2026-10To re-check
Every attribute27 recorded · 24 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

Type
Platform
Categories
Experimentation and personalisation
Founded
Not recorded
Headquarters
Not recorded
Ownership
Not recorded
Parent company
Not recorded
Stock ticker
Not recorded
Open source
No
Added by
IMC Institute team

Fit

Objectives
Conversion (sales and e-commerce)
Disciplines
Digital advertising, Content marketing
Number of disciplines
2
Suits
Performance marketer, Content and social lead
Company sizes
Not recorded
Industries
Not recorded
Markets
Global
Reach
100/100
Interface languages
Not recorded
Support languages
Not recorded

Capabilities

Features
Not recorded
Public API
Not recorded
Webhooks
Not recorded
Full data export
Not recorded
AI features
Not recorded
Connects to
Not recorded
Number of connectors
Not recorded
Deployment
Cloud (SaaS)
Can run on your own servers
No
Availability
Generally available

Commercial

Pricing models
Quote on request
Free tier
No
Starting price
On request
Published contract terms
Not recorded

Trust

Transparency
Not met
Interfaces
Not recorded
Delivery
Met
Consent
Not recorded
Data
Not recorded
Commercial terms
Not recorded
Checks met
1
Attestations
ISO/IEC 27001, SOC 2 report
Data residency
Not recorded
Accessibility statement
Not recorded
Public status page
Not recorded
Security page
Yes
How much we've checked
Medium
Sources
4
Last reviewed
October 2026

Recognition

Analyst recognitions
0

The community

"Looks right" confirmations
0
Community experiences
0
Community rating
Not applicable

Experiences and ratings

Share your experience

No experiences with Optimizely yet. Used it? Yours could be the first.

Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.

Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownOptimizely
Disciplines
33
Reach
100
Connectors
0
Features
0
Price clarity
25
Criteria shown
17

Breadth measures from recorded facts — not a quality score.

Alternatives

Also look at, next to Optimizely

Compare side by side
AB TastyConversion (sales and e-commerce)SitecoreConversion (sales and e-commerce)The Trade DeskConversion (sales and e-commerce)Insider OneConversion (sales and e-commerce)