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Social listening and consumer intelligence

Brandwatch

Listens to online conversation and manages social media and influencer programmes.

Platformbrandwatch.comA Cision company; sells to brands and agencies internationallyReviewed October 2026
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Brandwatch offers three solutions: consumer intelligence (social listening), social media management and influencer marketing, each sold as a custom plan. Cision closed its acquisition of Brandwatch on 1 June 2021 and merged it with Falcon.io, its social media management unit.

Where it shines

  • States that all its products are ISO 27001:2022 certified and audited at least annually by a third party.
  • Covers listening, publishing and influencer work in one vendor.

Check before signing

  • No published prices.
  • No SOC 2 report was found in the sources checked.

What it offers

Objectives
Reputation and crisisProving effectiveness
Disciplines
Social mediaInfluencer and creator marketing
Markets
Global
Attestations
ISO/IEC 27001Each one cites its source below.
Technical details
Category
Social listeningSocial media managementInfluencer platform
Deployment
Cloud (SaaS)
Pricing model
Quote on request

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks0 of 6 met
Medium confidence
  • TransparencyNot met

    Plans are custom; the plans page asks visitors to book a demo and shows no prices.

  • InterfacesNot assessed

    Not shown in the sources checked.

  • DeliveryNot assessed

    Not shown in the sources checked.

  • ConsentNot assessed

    Not shown in the sources checked.

  • DataNot assessed

    Not shown in the sources checked.

  • Commercial termsNot assessed

    Not shown in the sources checked.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 4

Sources

  1. Pricing & Plans for Every Team — Brandwatch, accessed 2026-10To re-check
  2. The Brandwatch Security Programme — Brandwatch, accessed 2026-10To re-check
  3. Cision Closes Brandwatch Acquisition — Brandwatch, 2021-06-01To re-check
  4. Cision Closes Brandwatch Acquisition — PR Newswire, 2021-06-01To re-check
Every attribute28 recorded · 22 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

Type
Platform
Categories
Social listening, Social media management, Influencer platform
Founded
Not recorded
Headquarters
Not recorded
Ownership
Part of a larger group
Parent company
Cision
Stock ticker
Not applicable
Open source
No
Added by
IMC Institute team

Fit

Objectives
Reputation and crisis, Proving effectiveness
Disciplines
Social media, Influencer and creator marketing
Number of disciplines
2
Suits
Marketing leader (CMO), Brand manager, PR and communications lead, Content and social lead
Company sizes
Not recorded
Industries
Not recorded
Markets
Global
Reach
100/100
Interface languages
Not recorded
Support languages
Not recorded

Capabilities

Features
Not recorded
Public API
Not recorded
Webhooks
Not recorded
Full data export
Not recorded
AI features
Not recorded
Connects to
Not recorded
Number of connectors
Not recorded
Deployment
Cloud (SaaS)
Can run on your own servers
No
Availability
Generally available

Commercial

Pricing models
Quote on request
Free tier
No
Starting price
On request
Published contract terms
Not recorded

Trust

Transparency
Not met
Interfaces
Not recorded
Delivery
Not recorded
Consent
Not recorded
Data
Not recorded
Commercial terms
Not recorded
Checks met
0
Attestations
ISO/IEC 27001
Data residency
Not recorded
Accessibility statement
Not recorded
Public status page
Not recorded
Security page
Yes
How much we've checked
Medium
Sources
4
Last reviewed
October 2026

Recognition

Analyst recognitions
0

The community

"Looks right" confirmations
0
Community experiences
0
Community rating
Not applicable

Experiences and ratings

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Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.

Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownBrandwatch
Disciplines
33
Reach
100
Connectors
0
Features
0
Price clarity
25
Criteria shown
0

Breadth measures from recorded facts — not a quality score.

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