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Social media management

Hootsuite

Schedules posts, handles social messages and reports on social accounts from one place.

Platformhootsuite.comBased in Vancouver, Canada; sells online and to enterprisesReviewed October 2026
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Hootsuite is a social media management suite for publishing, customer care, employee advocacy and listening. In June 2026 it regrouped its products under the name Social OS (Perch for publishing, Nest for care, Parliament for advocacy and Lumen by Talkwalker for listening), with an AI layer called Wisdom. It acquired Talkwalker in 2024.

Where it shines

  • Publishes its entry prices.
  • States SOC 2 Type II and ISO/IEC 27001 in its trust centre and offers a data processing addendum.
  • Documents public REST APIs for publishing, inbox and analytics.

Check before signing

  • Product names changed in June 2026 (Social OS: Perch, Nest, Parliament, Lumen), so older guides may use other names.
  • The SOC 2 report is shared with Enterprise customers or under a non-disclosure agreement.

What it offers

Objectives
Brand awarenessCommunity buildingReputation and crisis
Disciplines
Social media
Markets
Global
Attestations
SOC 2 reportISO/IEC 27001GDPR (DPA offered)Each one cites its source below.
Technical details
Category
Social media managementSocial listening
AI features
AI agents
Deployment
Cloud (SaaS)
Pricing model
Per user

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks4 of 6 met
High confidence
  • TransparencyMet

    Publishes plan prices (Standard, Professional, Advanced) with monthly and annual billing; Enterprise is quoted.

  • InterfacesMet

    Documents REST APIs for publishing, inbox and analytics on its developer site.

  • DeliveryMet

    Plan contents and API capabilities are described on public pages.

  • ConsentNot assessed

    Not shown in the sources checked.

  • DataNot assessed

    Not shown in the sources checked.

  • Commercial termsMet

    Monthly billing is offered beside annual billing on the paid plans.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 7

Sources

  1. Hootsuite Plans, Prices, and Features — Hootsuite, accessed 2026-10To re-check
  2. Hootsuite Trust Center — Hootsuite, accessed 2026-10To re-check
  3. Data Processing Addendum — Hootsuite, accessed 2026-10To re-check
  4. Security Practices & Data Protection — Hootsuite, accessed 2026-10To re-check
  5. API overview — Hootsuite Developer, accessed 2026-10To re-check
  6. Social OS — Hootsuite, 2026-06To re-check
  7. Vancouver-based Hootsuite buys analytics firm Talkwalker as CEO foresees social media disruption — CTV News, 2024-04To re-check
Every attribute31 recorded · 20 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

Type
Platform
Categories
Social media management, Social listening
Founded
Not recorded
Headquarters
Canada
Ownership
Not recorded
Parent company
Not recorded
Stock ticker
Not recorded
Open source
No
Added by
IMC Institute team

Fit

Objectives
Brand awareness, Community building, Reputation and crisis
Disciplines
Social media
Number of disciplines
1
Suits
Brand manager, PR and communications lead, Content and social lead
Company sizes
Not recorded
Industries
Not recorded
Markets
Global
Reach
100/100
Interface languages
Not recorded
Support languages
Not recorded

Capabilities

Features
Not recorded
Public API
Not recorded
Webhooks
Not recorded
Full data export
Not recorded
AI features
AI agents
Connects to
Not recorded
Number of connectors
Not recorded
Deployment
Cloud (SaaS)
Can run on your own servers
No
Availability
Generally available

Commercial

Pricing models
Per user
Free tier
No
Starting price
US$99.00 (October 2026)
Published contract terms
Not recorded

Trust

Transparency
Met
Interfaces
Met
Delivery
Met
Consent
Not recorded
Data
Not recorded
Commercial terms
Met
Checks met
4
Attestations
SOC 2 report, ISO/IEC 27001, GDPR (DPA offered)
Data residency
Not recorded
Accessibility statement
Not recorded
Public status page
Not recorded
Security page
Yes
How much we've checked
High
Sources
7
Last reviewed
October 2026

Recognition

Analyst recognitions
0

The community

"Looks right" confirmations
0
Community experiences
0
Community rating
Not applicable

Experiences and ratings

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Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownHootsuite
Disciplines
17
Reach
100
Connectors
0
Features
0
Price clarity
100
Criteria shown
67

Breadth measures from recorded facts — not a quality score.