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Customer engagement and messaging

CleverTap

Customer engagement and retention platform for apps and websites, priced by monthly active users.

Platformclevertap.comSold worldwide, with regional hosting on AWSReviewed October 2026
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CleverTap runs engagement and retention campaigns for apps and websites. Its self-serve Essentials plan starts at a published monthly price for 5,000 monthly active users, billed monthly with no annual commitment, and email is an add-on. The company publishes its ISO/IEC 27001, ISO/IEC 27017 and SOC 2 Type II status in a trust portal.

Where it shines

  • A published self-serve entry price with monthly billing.
  • Trust portal lists ISO/IEC 27001, ISO/IEC 27017, SOC 2 Type II and CSA STAR Level 2.

Check before signing

  • Email is a paid add-on to the Essentials plan ($50 a month plus 10% of the base plan).
  • Usage above the selected tier is billed as overage, and discounts do not apply to overages.

What it offers

Objectives
Retention and loyalty
Disciplines
Messaging marketing
Markets
Global
Attestations
SOC 2 reportISO/IEC 27001Each one cites its source below.
Technical details
Category
Messaging marketingMarketing automation
Deployment
Cloud (SaaS)
Pricing model
Usage-based

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks4 of 6 met
High confidence
  • TransparencyMet

    Publishes the Essentials entry price, billing rules and add-on prices.

  • InterfacesNot assessed

    Not checked against a source for this listing.

  • DeliveryMet

    Public documentation covers billing, add-ons, compliance and data management.

  • ConsentNot assessed

    Not checked against the vendor's own documentation for this listing.

  • DataMet

    Describes regional hosting under contract; startup-programme accounts are stored in the EU region only.

  • Commercial termsMet

    Essentials is billed monthly with no annual commitment; overages are charged above the chosen tier.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 6

Sources

  1. CleverTap for Startups overview — CleverTap Docs, accessed 2026-10To re-check
  2. CleverTap Essentials Billing — CleverTap Docs, accessed 2026-10To re-check
  3. Email Add-on — CleverTap Docs, accessed 2026-10To re-check
  4. CleverTap Pricing Plans — CleverTap, accessed 2026-10To re-check
  5. Compliance frameworks followed by Trust Portal — CleverTap, accessed 2026-10To re-check
  6. Account and Data Management — CleverTap Docs, accessed 2026-10To re-check
Every attribute29 recorded · 22 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

Type
Platform
Categories
Messaging marketing, Marketing automation
Founded
Not recorded
Headquarters
Not recorded
Ownership
Not recorded
Parent company
Not recorded
Stock ticker
Not recorded
Open source
No
Added by
IMC Institute team

Fit

Objectives
Retention and loyalty
Disciplines
Messaging marketing
Number of disciplines
1
Suits
Marketing operations
Company sizes
Not recorded
Industries
Not recorded
Markets
Global
Reach
100/100
Interface languages
Not recorded
Support languages
Not recorded

Capabilities

Features
Not recorded
Public API
Not recorded
Webhooks
Not recorded
Full data export
Not recorded
AI features
Not recorded
Connects to
Not recorded
Number of connectors
Not recorded
Deployment
Cloud (SaaS)
Can run on your own servers
No
Availability
Generally available

Commercial

Pricing models
Usage-based
Free tier
No
Starting price
US$75.00 (October 2026)
Published contract terms
Not recorded

Trust

Transparency
Met
Interfaces
Not recorded
Delivery
Met
Consent
Not recorded
Data
Met
Commercial terms
Met
Checks met
4
Attestations
SOC 2 report, ISO/IEC 27001
Data residency
Not recorded
Accessibility statement
Not recorded
Public status page
Not recorded
Security page
Yes
How much we've checked
High
Sources
6
Last reviewed
October 2026

Recognition

Analyst recognitions
0

The community

"Looks right" confirmations
0
Community experiences
0
Community rating
Not applicable

Experiences and ratings

Share your experience

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Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.

Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownCleverTap
Disciplines
17
Reach
100
Connectors
0
Features
0
Price clarity
100
Criteria shown
67

Breadth measures from recorded facts — not a quality score.

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