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Match

Find the platforms that fit

Answer a few questions and get a short list, with the reasons.

13 platforms fit what you need

13 platforms cover everything you asked for. Add a detail or two below (your industry, interface language or the tools you use) to tell them apart.

1

Matomo

Open-source web analytics you can host yourself for free, or use as Matomo Cloud priced by monthly hits.

Strong match100
  • Covers Digital advertising
  • Open source under GPL v3, with a free self-hosted edition.

Check first: Self-hosting is free, but server costs and staff time are yours.

Full profile
2

Google Analytics 4

Event-based analytics for websites and apps, in a standard edition and a paid Analytics 360 edition.

Strong match100
  • Covers Digital advertising
  • Exports raw event data to BigQuery, including streaming export with no event limit.

Check first: The daily BigQuery export of a standard property is capped at 1 million events, and is paused if the cap is consistently exceeded.

Full profile
3

Google Ads

Buys ads on Google Search and Google's other properties through an auction, with campaigns run by the advertiser.

Strong match100
  • Covers Digital advertising
  • Documents its charging rules: you pay at most the maximum CPC bid, often less, and never more than the monthly limit (30.4 times the average daily budget).

Check first: Daily spend can reach twice the average daily budget on some days, so daily figures vary.

Full profile
Next: see them side by sidePricing, disciplines, coverage and what to ask each one, on one page.

Sharpen your matches

Optional

Answer any of these and the list re-orders instantly. Skip what you don't know.

Your industryAny
Interface language your team needsAny
Your company sizeAny
Tools you already useAny
CRM
E-commerce
Ad platforms
Analytics
Data warehouse
Content management
Collaboration and automation
Messaging and service
How it is deployedAny

Most marketing teams choose a cloud service. Self-hosted and open source suit teams with their own engineers.

Pricing modelAny
Attestations you needAny
Where the data must be keptAny

A region covers its countries: data kept in Europe covers France.

Every discipline is a mustAny

Other platforms that fit (10)

  • LinkedIn Marketing Solutions (Campaign Manager)Runs ads on LinkedIn through Campaign Manager, bought by auction with a published minimum daily budget.
    Strong match100
  • Piwik PROWeb analytics with built-in consent management and EU hosting, on Business and Enterprise plans.
    Strong match100
  • Meta Ads ManagerBuys ads across Facebook, Instagram, Messenger and WhatsApp through Meta's ad auction.
    Strong match100
  • AB TastyA/B, split-URL and multivariate testing with personalisation for websites and apps, sold on custom quotes.
    Strong match100
  • AppsFlyerMeasures which campaigns and channels bring app installs and in-app actions, with a free plan and per-conversion pricing.
    Strong match100
  • AdjustMobile app attribution and measurement, with plans priced by install volume and features.
    Strong match100

Read before you decide

How these were ranked

Ranked only on how well each listing's checkable facts fit your answers. IMC Institute owns no listed product: no one pays to appear, and no one can pay to rank.

60in the directory
13fit well enough to show
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