Join
IMC Institute

Match

Find the platforms that fit

Answer a few questions and get a short list, with the reasons.

10 platforms fit what you need

10 platforms cover everything you asked for. Add a detail or two below (your industry, interface language or the tools you use) to tell them apart.

1

Semrush

Keyword research, site audits, rank tracking and competitor data for search, sold as monthly or annual plans.

Strong match100
  • Serves Customer acquisition
  • Publishes its plan prices and limits.

Check first: API access requires the Business tier.

Full profile
2

Ahrefs

Backlink, keyword and rank data for search, sold as published monthly plans with an API.

Strong match100
  • Serves Customer acquisition
  • Publishes prices for every plan, from $29 a month (Starter) to $1,499 a month (Enterprise).

Check first: The Starter plan is credit-based and can only be renewed monthly.

Full profile
3

Google Ads

Buys ads on Google Search and Google's other properties through an auction, with campaigns run by the advertiser.

Strong match100
  • Serves Customer acquisition
  • Documents its charging rules: you pay at most the maximum CPC bid, often less, and never more than the monthly limit (30.4 times the average daily budget).

Check first: Daily spend can reach twice the average daily budget on some days, so daily figures vary.

Full profile
Next: see them side by sidePricing, disciplines, coverage and what to ask each one, on one page.

Sharpen your matches

Optional

Answer any of these and the list re-orders instantly. Skip what you don't know.

Your industryAny
Interface language your team needsAny
Your company sizeAny
Tools you already useAny
CRM
E-commerce
Ad platforms
Analytics
Data warehouse
Content management
Collaboration and automation
Messaging and service
How it is deployedAny

Most marketing teams choose a cloud service. Self-hosted and open source suit teams with their own engineers.

Pricing modelAny
Attestations you needAny
Where the data must be keptAny

A region covers its countries: data kept in Europe covers France.

Other platforms that fit (7)

  • Meta Ads ManagerBuys ads across Facebook, Instagram, Messenger and WhatsApp through Meta's ad auction.
    Strong match100
  • Zoho CRMCustomer relationship management software with a free edition for three users and per-user paid editions.
    Strong match100
  • AppsFlyerMeasures which campaigns and channels bring app installs and in-app actions, with a free plan and per-conversion pricing.
    Strong match100
  • impact.comA partnership management platform for running affiliate, creator and referral programmes.
    Strong match100
  • PipedriveSales CRM organised around a visual deal pipeline, priced per seat.
    Strong match100
  • AdjustMobile app attribution and measurement, with plans priced by install volume and features.
    Strong match100

Read before you decide

How these were ranked

Ranked only on how well each listing's checkable facts fit your answers. IMC Institute owns no listed product: no one pays to appear, and no one can pay to rank.

60in the directory
10serve your objective
10fit well enough to show
How ranking works →