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Match

Find the platforms that fit

Answer a few questions and get a short list, with the reasons.

16 platforms fit what you need

16 platforms cover everything you asked for. Add a detail or two below (your industry, interface language or the tools you use) to tell them apart.

1

Bloomreach

Commerce-focused platform with a CDP and marketing automation (Engagement), product search (Discovery) and a headless CMS (Content).

Strong match100
  • Serves Conversion (sales and e-commerce)
  • Renewed ISO/IEC 27001:2022, 27017 and 27018 certifications in December 2024.

Check first: No published prices.

Full profile
2

Braze

Customer engagement platform for cross-channel messaging: email, push, SMS, WhatsApp and in-app.

Strong match100
  • Serves Conversion (sales and e-commerce)
  • Covers many channels from one platform, including WhatsApp, LINE and KakaoTalk.

Check first: No free plan and no published prices.

Full profile
3

Google Ads

Buys ads on Google Search and Google's other properties through an auction, with campaigns run by the advertiser.

Strong match100
  • Serves Conversion (sales and e-commerce)
  • Documents its charging rules: you pay at most the maximum CPC bid, often less, and never more than the monthly limit (30.4 times the average daily budget).

Check first: Daily spend can reach twice the average daily budget on some days, so daily figures vary.

Full profile
Next: see them side by sidePricing, disciplines, coverage and what to ask each one, on one page.

Sharpen your matches

Optional

Answer any of these and the list re-orders instantly. Skip what you don't know.

Your industryAny
Interface language your team needsAny
Your company sizeAny
Tools you already useAny
CRM
E-commerce
Ad platforms
Analytics
Data warehouse
Content management
Collaboration and automation
Messaging and service
How it is deployedAny

Most marketing teams choose a cloud service. Self-hosted and open source suit teams with their own engineers.

Pricing modelAny
Attestations you needAny
Where the data must be keptAny

A region covers its countries: data kept in Europe covers France.

Other platforms that fit (13)

  • Meta Ads ManagerBuys ads across Facebook, Instagram, Messenger and WhatsApp through Meta's ad auction.
    Strong match100
  • Insider OneCustomer engagement platform combining a customer data platform, personalisation and cross-channel messaging.
    Strong match100
  • HubSpot Marketing HubMarketing automation software built on the HubSpot CRM: email, forms, workflows and reporting.
    Strong match100
  • AB TastyA/B, split-URL and multivariate testing with personalisation for websites and apps, sold on custom quotes.
    Strong match100
  • Talon.OneAn incentives engine for running promotions, loyalty programmes and rule-based offers through APIs.
    Strong match100
  • SitecoreA digital experience platform whose SaaS edition, SitecoreAI, combines content management, customer data and personalisation.
    Strong match100

Read before you decide

How these were ranked

Ranked only on how well each listing's checkable facts fit your answers. IMC Institute owns no listed product: no one pays to appear, and no one can pay to rank.

60in the directory
16serve your objective
16fit well enough to show
How ranking works →