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Performance marketer

Buying and optimising media to reach measurable results.

Find platforms for this Browse all 34

The performance marketer buys and optimises media to reach measurable results: leads, sales, sign-ups or installs. In an integrated plan they turn the demand that brand work creates into action, and feed back what they learn about audiences and messages. The craft lies in testing, budgets and data, and in knowing what the numbers can and cannot prove.

What matters when choosing

  • Clean conversion data, collected with consent, flowing back to the platforms and to your own reports.
  • Ways to test for extra results caused by the spend, not only to report the ones attributed to it.
  • Creative that can be made and refreshed in many versions without losing the brand.
  • Clear rules and openness from affiliates and partners paid on results.
  • Budget controls and reports that make sense across platforms, not only inside each one.

Questions to ask vendors and agencies

  1. How much of this result would have happened anyway, and how will we find out?
  2. What data do you need from us, and how is consent handled?
  3. How does this campaign use and build the brand rather than work against it?

Common mistakes

  • Optimising for the cheapest click or lead instead of the customer who stays.
  • Trusting each platform's own attribution and counting the same sale several times.
  • Cutting brand activity because its effects do not show in the last click.

Typical disciplines Digital advertising Search (SEO and paid search) Social media Affiliate and partner marketing Email marketing Direct marketing

Platforms that fit (23)

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  • Google AdsServes Customer acquisition and Conversion (sales and e-commerce)
    Strong match100
  • Meta Ads ManagerServes Customer acquisition and Conversion (sales and e-commerce)
    Strong match100
  • AwinServes Customer acquisition and Conversion (sales and e-commerce)
    Strong match100
  • SemrushServes Customer acquisition
    Partial match50
  • BloomreachServes Conversion (sales and e-commerce)
    Partial match50
  • BrazeServes Conversion (sales and e-commerce)
    Partial match50