Your role
Content and social lead
Making content and running the brand's social channels.
The content and social lead makes the stories, posts, videos and articles the brand publishes, and runs its social channels and often its community. In an integrated plan they turn the message house into everyday content, adapt it to each platform and language, and listen to what people say back. They work at the speed of the feed while keeping the brand recognisable.
What matters when choosing
- Planning and approval tools quick enough for daily publishing across several platforms.
- A library of approved brand elements, in every language you publish in.
- Listening and community management, with clear rules for replies and escalation.
- Creator and influencer partnerships with clear briefs and clear disclosure.
- Measures beyond reach and likes: saves, shares, comments, searches and visits.
Questions to ask vendors and agencies
- How does this content connect to the campaign and the brand platform?
- Who answers comments and messages, how quickly, and when do they escalate?
- How are paid partnerships disclosed in each market?
Common mistakes
- Chasing every trend and losing what makes the brand recognisable.
- Posting without listening, so the channel becomes a noticeboard.
Typical disciplines Content marketing Social media Community and word of mouth Influencer and creator marketing
Platforms that fit (23)
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- MatomoCovers Content marketingPartial match50
- SemrushCovers Content marketingPartial match50
- HootsuiteCovers Social mediaPartial match50
- ContentfulCovers Content marketingPartial match50
- Google Analytics 4Covers Content marketingPartial match50
- AhrefsCovers Content marketingPartial match50