Join
IMC Institute

Industry

Government and public sector

Public bodies informing citizens and encouraging behaviour in the public interest.

Find platforms for this Browse all 2

Public bodies communicate to inform, to serve and to encourage behaviour in the public interest, for everyone rather than for chosen segments. Clarity, accessibility and the languages people actually use matter more than cleverness, and spending is often closely examined. Trust is the main asset, and in a crisis the public sector is expected to be fast, accurate and consistent.

What matters when choosing

  • Plain, accessible messages in the languages the public actually uses.
  • Reach to the whole population, including people who are hard to reach online.
  • Crisis and emergency communication that can run fast across every channel.
  • Clear rules on impartiality, procurement and data, and evidence of value for public money.
  • Measurement of change in behaviour, not only of awareness.

Questions to ask vendors and agencies

  1. How will this reach people who do not use the usual digital channels?
  2. How will you show the effect on behaviour, and to whom is it reported?
  3. How are accessibility and language versions handled from the start?

Common mistakes

  • Writing for the institution, in its own jargon, rather than for the citizen.
  • Running awareness campaigns with no clear action to take and no measure of change.

Typical disciplines Public relations Advertising (TV, radio, print, cinema) Social media Out-of-home and digital out-of-home Messaging marketing

Platforms that fit (2)

Sharpen with your details →

Ranked by the same engine as Find your stack, on this alone. Add your market and disciplines to sharpen it.

  • CanvaBuilt for Government and public sector
    Strong match100
  • WordPress VIPBuilt for Government and public sector
    Strong match100