Industry

Non-profit

Charities and causes raising awareness, volunteers and funds.

Charities and causes ask people to give time, money or their voice with nothing to buy in return, so the story and the trust behind it do the work. Budgets are tight, and supporters expect to see where their money goes. Fundraising often has its own rules on consent, honesty and how donors may be approached, which differ by country.

What matters when choosing

  • Supporter journeys from first contact to regular giving, volunteering and advocacy.
  • Honest stories, told with the consent and dignity of the people in them.
  • Tools priced for small teams, with nonprofit terms where they are offered.
  • Clear consent and preference handling, with an easy way for supporters to choose how often they hear from you.
  • Reporting that shows impact, not only funds raised.

Questions to ask vendors and agencies

  1. How does this help us keep supporters, not only recruit new ones?
  2. How do we show supporters what their gift achieved?
  3. What consent do we hold, and can supporters change it easily?

Common mistakes

  • Asking too often, so supporters hear only requests and never results.
  • Using images or stories that harm the dignity of the people the cause serves.

Typical disciplines Content marketing Social media Email marketing Direct marketing Community and word of mouth Events and experiential

Platforms that fit (1)

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