Industry
Education
Schools, universities and training, speaking to learners and to those who decide for them.
Choosing a school, a degree or a course is a big decision made over months, by the learner and often by parents, sponsors or employers. Institutions compete on reputation, outcomes and fit, and the moments that matter are enquiries, open days, applications and enrolment. When the audience includes minors, extra care applies to data, consent and content, under rules that differ by country.
What matters when choosing
- Enquiry handling that follows up quickly by email, messaging or phone and hands over cleanly to admissions.
- Content in which current students, graduates and teachers speak for the institution.
- Calendars built around the intake cycle, with reminders for open days and deadlines.
- Separate messages for learners and for the people who decide or pay with them.
- Careful consent and data handling for younger audiences.
Questions to ask vendors and agencies
- How quickly does an enquiry get a reply, and who owns it after that?
- Can we tell which channels bring applicants who actually enrol and stay?
- How do you handle consent and data for learners under age?
Common mistakes
- Counting enquiries rather than enrolments, so spending follows the cheapest form fills.
- Promising jobs or outcomes the institution cannot show.
- Going quiet between intakes and starting from zero each season.
Typical disciplines Search (SEO and paid search) Social media Content marketing Messaging marketing Events and experiential Email marketing
Platforms that fit (1)
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