Industry
Real estate
Developers, agents and property services, with long decisions and large purchases.
Property is among the largest purchases people make, decided over a long time with family, advisers and lenders. Developers and agents need qualified enquiries, quick follow-up and patience between the first visit and the signature. Claims about prices, returns, payment plans and delivery are closely watched, and in some markets property advertising needs approval before it runs.
What matters when choosing
- Lead capture and follow-up that put a serious buyer in touch with a person quickly, often by messaging or a call.
- Visual content, virtual tours and site events that let people judge a property before visiting.
- Tracking from enquiry to viewing to sale, so spending follows buyers rather than clicks.
- Approval of claims about price, payment plans and completion before they are published.
- Long, patient nurture for buyers who are not ready yet, without bombarding them.
Questions to ask vendors and agencies
- How many of the leads you bring become viewings and sales, and how do you know?
- How fast is a new enquiry answered, and in which channel?
- Who checks that price, payment and delivery claims are accurate and allowed in each market?
Common mistakes
- Buying large volumes of cheap leads that the sales team cannot or will not follow up.
- Selling the brochure, with images and promises the finished project will not match.
Typical disciplines Digital advertising Search (SEO and paid search) Messaging marketing Social media Events and experiential
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