The directory

The martech directory

60 listings, platforms and the agencies, consultancies and freelancers the community lists, each described with the same attributes and measured by the same rules.

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13 of 60 listingsAlphabetical — no listing is placed above another.

01 / Advertising platform (buying, DSP, ad management)5 listings

Sells sponsored ads on Amazon's store and programmatic display, video, audio and streaming-TV ads, now managed in Amazon Ads Agent.

Amazon, United States; available in many countries
  • Digital advertising
  • Search (SEO and paid search)
Kind
Platform
Category
Advertising platform (buying, DSP, ad management)
Checks met
2/6
Last checked
2026-10

    Buys ads on Google Search and Google's other properties through an auction, with campaigns run by the advertiser.

    Google, United States; sold worldwide
    • Search (SEO and paid search)
    • Digital advertising
    Kind
    Platform
    Category
    Advertising platform (buying, DSP, ad management)
    Checks met
    4/6
    Last checked
    2026-10

      Buys ads across Facebook, Instagram, Messenger and WhatsApp through Meta's ad auction.

      Meta Platforms, United States; sold worldwide
      • Social media
      • Digital advertising
      Kind
      Platform
      Category
      Advertising platform (buying, DSP, ad management)
      Checks met
      4/6
      Last checked
      2026-10

        A demand-side platform for buying programmatic media across the open internet; its current platform is called Kokai.

        United States; serves advertisers and agencies internationally
        • Digital advertising
        Kind
        Platform
        Category
        Advertising platform (buying, DSP, ad management)
        Checks met
        1/6
        Last checked
        2026-10

          02 / Web analytics4 listings

          Enterprise web and mobile analytics in Adobe Experience Cloud, with Customer Journey Analytics for cross-channel data.

          Adobe, United States; sold to enterprises worldwide
          • Digital advertising
          • Content marketing
          Kind
          Platform
          Category
          Web analytics
          Checks met
          1/6
          Last checked
          2026-10

            Event-based analytics for websites and apps, in a standard edition and a paid Analytics 360 edition.

            Google, United States; available worldwide
            • Digital advertising
            • Search (SEO and paid search)
            • Content marketing
            Kind
            Platform
            Category
            Web analytics
            Checks met
            4/6
            Last checked
            2026-10
            Attestations
            1

              Open-source web analytics you can host yourself for free, or use as Matomo Cloud priced by monthly hits.

              InnoCraft, New Zealand; Matomo Cloud hosted in Germany; used worldwide
              • Digital advertising
              • Content marketing
              Kind
              Platform
              Category
              Web analytics
              Checks met
              5/6
              Last checked
              2026-10
              Attestations
              2

                Web analytics with built-in consent management and EU hosting, on Business and Enterprise plans.

                Europe; hosting in the EU and, on Enterprise, other regions
                • Digital advertising
                • Content marketing
                Kind
                Platform
                Category
                Web analytics
                Checks met
                4/6
                Last checked
                2026-10
                Attestations
                1

                  03 / Attribution and marketing mix modelling2 listings

                  Mobile app attribution and measurement, with plans priced by install volume and features.

                  Part of AppLovin; serves app marketers worldwide
                  • Digital advertising
                  Kind
                  Platform
                  Category
                  Attribution and marketing mix modelling
                  Checks met
                  2/6
                  Last checked
                  2026-10
                  Attestations
                  2

                    Measures which campaigns and channels bring app installs and in-app actions, with a free plan and per-conversion pricing.

                    Sold worldwide online
                    • Digital advertising
                    Kind
                    Platform
                    Category
                    Attribution and marketing mix modelling
                    Checks met
                    3/6
                    Last checked
                    2026-10
                    Attestations
                    2

                      04 / Experimentation and personalisation2 listings

                      A/B, split-URL and multivariate testing with personalisation for websites and apps, sold on custom quotes.

                      France; combined with VWO under the Wingify name in 2026; hosting in the US, EU or India
                      • Digital advertising
                      • Content marketing
                      Kind
                      Platform
                      Category
                      Experimentation and personalisation
                      Checks met
                      2/6
                      Last checked
                      2026-10
                      Attestations
                      2

                        Web and feature experimentation and personalisation, sold on custom quotes.

                        Sold to companies worldwide
                        • Digital advertising
                        • Content marketing
                        Kind
                        Platform
                        Category
                        Experimentation and personalisation
                        Checks met
                        1/6
                        Last checked
                        2026-10
                        Attestations
                        2

                          60 listings, each classified the same way and assessed against the same six criteria. Inclusion is editorial and cannot be bought. Know a platform or an agency we should list? Suggest it.