IMC InstituteThe Integrated Marketing Communications community
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Find the platforms that fit

Answer a few questions and get a short list, with the reasons.

13 platforms fit what you need

1

Google Analytics 4

Event-based analytics for websites and apps, in a standard edition and a paid Analytics 360 edition.

Strong match100
  • Serves Proving effectiveness
  • Covers Search (SEO and paid search)

Check first: The daily BigQuery export of a standard property is capped at 1 million events, and is paused if the cap is consistently exceeded.

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2

Matomo

Open-source web analytics you can host yourself for free, or use as Matomo Cloud priced by monthly hits.

Partial match60
  • Serves Proving effectiveness
  • Open source under GPL v3, with a free self-hosted edition.

Check first: No Search (SEO and paid search) recorded

Full profile
3

SurveyMonkey

Online surveys and forms, from a free plan to team and enterprise plans.

Partial match60
  • Serves Proving effectiveness
  • States a free plan with no time limit.

Check first: No Search (SEO and paid search) recorded

Full profile
Next: see them side by sidePricing, disciplines, coverage and what to ask each one, on one page.

Sharpen your matches

Optional

Answer any of these and the list re-orders instantly. Skip what you don't know.

Your industryAny
Interface language your team needsAny
Your company sizeAny
Tools you already useAny
CRM
E-commerce
Ad platforms
Analytics
Data warehouse
Content management
Collaboration and automation
Messaging and service
How it is deployedAny

Most marketing teams choose a cloud service. Self-hosted and open source suit teams with their own engineers.

Pricing modelAny
Attestations you needAny
Where the data must be keptAny

A region covers its countries: data kept in Europe covers France.

Every discipline is a mustAny

Other platforms that fit (10)

  • Twilio SegmentCustomer data platform that collects events from sites and apps and sends them to other tools and warehouses.
    Partial match60
  • Piwik PROWeb analytics with built-in consent management and EU hosting, on Business and Enterprise plans.
    Partial match60
  • QualtricsSurvey and experience-management software, from a free account to enterprise research.
    Partial match60
  • Adobe Marketo EngageAdobe's marketing automation product for lead management, email and campaign measurement.
    Partial match60
  • AppsFlyerMeasures which campaigns and channels bring app installs and in-app actions, with a free plan and per-conversion pricing.
    Partial match60
  • AdjustMobile app attribution and measurement, with plans priced by install volume and features.
    Partial match60

Read before you decide

How these were ranked

Ranked only on how well each listing's checkable facts fit your answers. IMC Institute owns no listed product: no one pays to appear, and no one can pay to rank.

60in the directory
13serve your objective
13fit well enough to show
How ranking works →