The directory

The martech directory

60 listings, platforms and the agencies, consultancies and freelancers the community lists, each described with the same attributes and measured by the same rules.

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15 of 60 listingsAlphabetical — no listing is placed above another.

1 · SEO tools2 listings

Backlink, keyword and rank data for search, sold as published monthly plans with an API.

Sold worldwide online
  • Search (SEO and paid search)
  • Content marketing
Kind
Platform
Category
SEO tools
Checks met
4/6
Last checked
2026-10

    Keyword research, site audits, rank tracking and competitor data for search, sold as monthly or annual plans.

    Owned by Adobe since April 2026; sold worldwide online
    • Search (SEO and paid search)
    • Content marketing
    Kind
    Platform
    Category
    SEO tools
    Checks met
    5/6
    Last checked
    2026-10
    Attestations
    2

      2 · Web analytics4 listings

      Enterprise web and mobile analytics in Adobe Experience Cloud, with Customer Journey Analytics for cross-channel data.

      Adobe, United States; sold to enterprises worldwide
      • Digital advertising
      • Content marketing
      Kind
      Platform
      Category
      Web analytics
      Checks met
      1/6
      Last checked
      2026-10

        Event-based analytics for websites and apps, in a standard edition and a paid Analytics 360 edition.

        Google, United States; available worldwide
        • Digital advertising
        • Search (SEO and paid search)
        • Content marketing
        Kind
        Platform
        Category
        Web analytics
        Checks met
        4/6
        Last checked
        2026-10
        Attestations
        1

          Open-source web analytics you can host yourself for free, or use as Matomo Cloud priced by monthly hits.

          InnoCraft, New Zealand; Matomo Cloud hosted in Germany; used worldwide
          • Digital advertising
          • Content marketing
          Kind
          Platform
          Category
          Web analytics
          Checks met
          5/6
          Last checked
          2026-10
          Attestations
          2

            Web analytics with built-in consent management and EU hosting, on Business and Enterprise plans.

            Europe; hosting in the EU and, on Enterprise, other regions
            • Digital advertising
            • Content marketing
            Kind
            Platform
            Category
            Web analytics
            Checks met
            4/6
            Last checked
            2026-10
            Attestations
            1

              3 · Experimentation and personalisation2 listings

              A/B, split-URL and multivariate testing with personalisation for websites and apps, sold on custom quotes.

              France; combined with VWO under the Wingify name in 2026; hosting in the US, EU or India
              • Digital advertising
              • Content marketing
              Kind
              Platform
              Category
              Experimentation and personalisation
              Checks met
              2/6
              Last checked
              2026-10
              Attestations
              2

                Web and feature experimentation and personalisation, sold on custom quotes.

                Sold to companies worldwide
                • Digital advertising
                • Content marketing
                Kind
                Platform
                Category
                Experimentation and personalisation
                Checks met
                1/6
                Last checked
                2026-10
                Attestations
                2

                  4 · Web content and digital experience (CMS, DXP)4 listings

                  Adobe's enterprise content management system for websites, with headless delivery of structured content fragments.

                  Sold by Adobe worldwide, through its sales team and partners
                  • Content marketing
                  Kind
                  Platform
                  Category
                  Web content and digital experience (CMS, DXP)
                  Checks met
                  2/6
                  Last checked
                  2026-10
                  Attestations
                  1

                    A headless content platform that stores structured content and delivers it to any channel through APIs.

                    Cloud service hosted in the United States or, on request, the EU; part of Salesforce since September 2026
                    • Content marketing
                    Kind
                    Platform
                    Category
                    Web content and digital experience (CMS, DXP)
                    Checks met
                    4/6
                    Last checked
                    2026-10
                    Attestations
                    2

                      A digital experience platform whose SaaS edition, SitecoreAI, combines content management, customer data and personalisation.

                      Sold worldwide; SitecoreAI runs on Microsoft Azure
                      • Content marketing
                      Kind
                      Platform
                      Category
                      Web content and digital experience (CMS, DXP)
                      Checks met
                      2/6
                      Last checked
                      2026-10
                      Attestations
                      2

                        Managed enterprise hosting and support for WordPress sites.

                        Sold worldwide, with a FedRAMP-authorised offer for US government
                        • Content marketing
                        Kind
                        Platform
                        Category
                        Web content and digital experience (CMS, DXP)
                        Checks met
                        1/6
                        Last checked
                        2026-10
                        Attestations
                        1

                          5 · Digital asset management (DAM)1 listing

                          A digital asset management platform for storing, finding and sharing brand files.

                          Sold worldwide, by quote
                          • Content marketing
                          Kind
                          Platform
                          Category
                          Digital asset management (DAM)
                          Checks met
                          1/6
                          Last checked
                          2026-10
                          Attestations
                          3

                            6 · Creative and design1 listing

                            An online design platform for creating visuals and documents from templates.

                            Online worldwide; plan prices vary by country
                            • Content marketing
                            Kind
                            Platform
                            Category
                            Creative and design
                            Checks met
                            3/6
                            Last checked
                            2026-10
                            Attestations
                            3

                              7 · Video and podcast1 listing

                              A video hosting platform for uploading, sharing, embedding and reviewing video.

                              Online worldwide
                              • Content marketing
                              Kind
                              Platform
                              Category
                              Video and podcast
                              Checks met
                              2/6
                              Last checked
                              2026-10
                              Attestations
                              3

                                60 listings, each classified the same way and assessed against the same six criteria. Inclusion is editorial and cannot be bought. Know a platform or an agency we should list? Suggest it.