The martech directory

Adobe's marketing automation product for lead management, email and campaign measurement.

Commerce-focused platform with a CDP and marketing automation (Engagement), product search (Discovery) and a headless CMS (Content).

Customer engagement platform combining a customer data platform, personalisation and cross-channel messaging.

Customer data platform that collects events from sites and apps and sends them to other tools and warehouses.

Email and marketing platform with a free plan, transactional email API and customer data tools.

Email, SMS and customer data platform for consumer brands, with a free plan.

Listens to online conversation and manages social media and influencer programmes.

Monitors social media, news and other online sources for brand and consumer insight.

Enterprise web and mobile analytics in Adobe Experience Cloud, with Customer Journey Analytics for cross-channel data.

Event-based analytics for websites and apps, in a standard edition and a paid Analytics 360 edition.

Open-source web analytics you can host yourself for free, or use as Matomo Cloud priced by monthly hits.

Web analytics with built-in consent management and EU hosting, on Business and Enterprise plans.

Mobile app attribution and measurement, with plans priced by install volume and features.

Measures which campaigns and channels bring app installs and in-app actions, with a free plan and per-conversion pricing.

Monitors news and social media, and supports media relations and influencer work.

Survey and experience-management software, from a free account to enterprise research.

Online surveys and forms, from a free plan to team and enterprise plans.

A work management platform for planning projects, assigning tasks and tracking team goals.

A work management platform for planning and tracking projects, campaigns and team workflows on shared boards.